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Evelina Litvin

@evelinalitvin

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Senior Growth Manager with expertise in user acquisition and monetization.

Israel

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What I'm looking for

I am looking for a dynamic role that fosters innovation and growth, where I can leverage my expertise in user acquisition and monetization to drive impactful results.

As a Senior Growth Manager at Supersonic from Unity, I successfully launched one of the company’s top-performing games, driving significant revenue growth while managing a user acquisition budget of up to $100K daily. My role involved leading user acquisition and ad monetization strategies for a portfolio of top-grossing mobile games, achieving up to $6 million in total revenue per quarter. I pride myself on my analytical skills, utilizing performance metrics such as ROAS and LTV to refine strategies and set ambitious revenue targets.

Prior to my current position, I worked at Fyber as a Publisher Account Manager, where I monitored publisher performance and provided data-driven insights that maximized revenue. My proactive approach led to the identification of new revenue opportunities and the successful upselling of additional products. My experience also includes a role as a Marketing Analyst at MDgo, where I conducted comprehensive customer research and market analysis, laying the groundwork for tailored marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth Manager

Current

Supersonic from Unity

Jan 2022 - Present (3 years 5 months)

Successfully launched one of company’s top-performing games and consistently grew its revenue, managing UA budget up to $100K daily. Led user acquisition and ad monetization for a portfolio of top-grossing mobile games with up to $6 million total revenue per quarter.

User Acquisition Monetization A B Testing Performance Analysis LTV Retention Strategic Planning Cross Functional Team Leadership Data Analysis

Publisher Account Manager

Fyber, acquired by Digital Turbine

Jan 2020 - Jan 2022 (2 years)

Monitored publisher performance daily and delivered data-driven insights to maximize revenue. Increased publishers’ ad revenue by providing strategic guidance on monetization optimization.

Data Analysis Publisher Revenue Optimization Product Feedback Salesforce Qualitative Research

Marketing Analyst

MDgo

Jan 2019 - Jan 2020 (1 year)

Led a comprehensive customer research project: gathered and analyzed data on potential clients, defined key target audience segments, and developed tailored offer proposals. Managed a market research initiative: analyzed competing product offerings across various markets and identified key competitive advantages.

Customer Research Market Research Data Analysis Customer Segmentation Competitive Analysis Development Offers

Customer Success & Marketing Manager

Studyworld

Jan 2018 - Jan 2019 (1 year)

Acted as the primary point of contact for customers and developers, handling day-to-day inquiries and support. Managed public relations and promotional activities in both Russian and English-speaking online communities.

Customer Success Marketing Management Social Media Management Content Marketing Email Marketing HTML Public Relations

Project Manager

4 Rich Me, Ed Tech

Jan 2017 - Jan 2018 (1 year)

Designed high-converting product landing pages to support course enrollment. Developed and optimized email marketing campaigns; analyzed performance metrics to improve deliverability and open rates.

Project Management Landing Page Design Social Media Management Email Marketing Sales Learning Management Systems Payment Gateways

Education

Degrees, certifications, and relevant coursework

Unknown

Course, Mobile Photography

Completed a course focused on mobile photography techniques and principles.

Unknown

Course, Fashion Styling

Completed a course on fashion styling, delving into advanced concepts and practical applications.

Unknown

Course, Creative Writing

Completed a creative writing course titled 'Literary Workshop', focusing on various writing techniques and styles.

Unknown

Course, Creative Writing

Completed a creative writing course titled 'Speak, memory', enhancing narrative skills and literary expression.

GoPractice

Course, Product Management

Completed the 'GoPractice: Product Management Simulator' course, gaining practical experience in product management methodologies.

Higher School of Economics

Bachelor of Arts, Management and Marketing

Studied Management and Marketing, gaining a comprehensive understanding of business principles and market dynamics. Developed skills in strategic planning, consumer behavior, and brand management.