Ylenia Ascoli

As a Senior User Acquisition Team Lead, I have honed my skills in digital marketing, focusing on user acquisition and campaign management. My journey began in 2019 at Perigon Digital, where I quickly advanced from Junior User Acquisition to leading a team of nine media buyers and PPC managers. My leadership style emphasizes collaboration and goal achievement, ensuring that my team consistently meets our ambitious targets.

In my current role, I manage substantial budgets, including a monthly allocation of 200K for Outbrain campaigns. My expertise extends to conducting thorough market research and competitor analysis, which allows me to develop innovative strategies for effective landing pages and creatives. I thrive in fast-paced environments, adeptly managing multiple projects while maintaining a keen eye on deadlines and budgets.

My passion for digital marketing is complemented by my commitment to continuous learning. I actively explore new traffic sources and technologies to enhance campaign performance. I am fluent in Italian, Hebrew, and English, which enables me to connect with diverse audiences and clients. Outside of work, I enjoy gaming and football, reflecting my enthusiasm for technology and teamwork.