Ethan Edwards
@ethanedwards
Brand strategy and fractional CMO helping leaders turn ambiguity into positioning, messaging, and growth.
United StatesWhat I'm looking for
For the past 15+ years, I’ve helped organizations solve a “clarity problem” by uncovering what makes them different—and turning that into brands, positioning, messaging, and marketing strategies people actually care about. I lead research, facilitate executive workshops, and guide leadership teams through the hard questions that unlock growth.
As Head of Brand & Marketing Strategy/Founder at EKE Strategies, I advise founders and leadership teams on brand architecture, positioning, and integrated go-to-market strategy. I run strategic workshops to align stakeholders and translate insight into actionable messaging and growth roadmaps, and I also built and operate a challenger e-commerce coffee brand from zero—owning end-to-end execution across brand, product, e-commerce, operations, and growth marketing.
Earlier roles include Director of Research & Strategy at BrandBossHQ and Director of Strategy at Cronin, where I led messaging, creative, media, sales efforts, social outreach, and product/service development. I’ve also directed brands, messaging, and promotions at Sinclair Broadcast Group—launching positioning and sub-brands, developing media plans and buys across channels, and cultivating PR, events, and community outreach.
Experience
Work history, roles, and key accomplishments
Founder and owner of a uniquely branded e-commerce coffee roaster.
• Advise founders and leadership teams on brand architecture, positioning, and integrated go-to-market strategy.
• Lead strategic workshops that align stakeholders, define differentiation, and translate insight into actionable messaging and growth roadmaps.
• Built and operate a challenger e-commerce coffee brand from zero, owning end-to-end execution across brand, product, e-commerce, operation
Head of Brand Strategy
EKE Strategies
Jul 2023 - Present (3 years)
Advised founders and leadership teams on brand architecture, positioning, and integrated go-to-market strategy. Led strategic workshops and built/operated a challenger e-commerce coffee brand from zero through brand, product, e-commerce, operations, and growth marketing.
(BrandBossHQ / WMHarper) Leading strategies and research as they relate to messaging, creative, media, sales efforts, social outreach, and product/service development. A progressive thinker who can turn insight into opportunity, leading the team to think bigger and go further in driving growth and impact for clients. A strong leader with the ability to manage multiple projects and clients to a hi
Laid off due to reduction in force
SUMMARY: Led strategy and planning for the agency and our clients
• Delivered results for clients and colleagues by defining the problem, identifying solutions, and developing
key insights to drive brilliant creative work
• Developed successful strategies for brands in the health, insurance, government, finance, and other
industry verticals
• Built and led clie
SUMMARY: Directed all brands, messaging, and promotions for products and clients
• Launched a new branding identity, building out a positioning statement, tag lines, and several product
sub-brands with positive results
• Delivered measurable results by lifting ratings of news viewership from dead last to a competitive
product in the market
• Increased viewership for targeted brands in key demogr
• Delivered an Emmy Award winning campaign from concept to execution.
• Lead a marketing team of two creating daily content to support our news brand.
• Executed the production of image and branding for multiple products.
• Created content that delivered measurable results through four years market dominance.
• Guided several projects covering difficult subject matter while working to lift the com
• Strategically developed promotional spots for television and digital.
• Successfully promoted the station’s evolving image including news, sports, original programing and investigative work.
• Worked on projects that tapped into market emotions while supporting the rebuilding effort of New Orleans.
Promotions Producer & Assignment Editor
WTKR-TV
Sep 2005 - Feb 2008 (2 years 5 months)
Produced topical and promotional spots and assisted in developing website content. Curated and edited website news stories and launched community relations projects.
• Produced topical and promotional spots.
• Assisted in developing website content.
• Curated and edited website news stories.
• Launched new community relations projects.
Worked as an assignment editor producing and coordinating news coverage. Supported media relations and handled related editorial production tasks.
Education
Degrees, certifications, and relevant coursework
Elon University
Bachelor of Arts (B.A.), Broadcast Journalism, Corporate Communications
Elon University
Bachelor of Arts, Broadcast Journalism, Corporate Communications
Earned a Bachelor of Arts in Broadcast Journalism and Corporate Communications.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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