Esmeralda Ortega

EO

Open to opportunities

Esmeralda Ortega

@esmeraldaortega1

I build audience-focused content strategies and creative campaigns that grow brands across digital platforms.

What I'm looking for

I'm looking to lead audience-focused content and creative projects where I can shape strategy, coordinate multidisciplinary teams, build strong client relationships, and create work that grows brands and resonates with communities.

I've led content strategy, creative production, and project execution for retail, hospitality, and media clients as an independent Content Manager and Creative Strategist.

For Liverpool, Walmart, and Amazon, I led creative design and development for El Buen Fin and Hot Sale campaigns, delivering branded digital content aligned with marketing objectives.

I grew a restaurant chain's TikTok audience by 63% and Instagram audience by 30% through trend-driven content strategy, editorial planning, and community-focused creative production. At El Facto, I built the editorial vision from the ground up, helping grow the outlet to 76K TikTok followers and 59K Instagram followers in its first year.

Previously at Leo Burnett and Makken, I created integrated digital campaigns, websites, landing pages, motion assets, and visual systems for advertising and brand communication. I enjoy turning client needs into clear, engaging content while coordinating multidisciplinary teams from briefing through final delivery.

Experience

Work history, roles, and key accomplishments

IC

Current

Content Manager & Creative Strategist

Current

Independent Consultant

Jan 2023 - Present (3 years 8 months)

Managed end-to-end content strategy, creative production, and project execution for clients across retail, hospitality, and media industries. Served as primary point of contact, overseeing project planning, timelines, deliverables, and stakeholder communication.

Content Strategy Creative Production Project Management Client Relations Analytics Campaign Optimization

LB

Sr. Content Designer

Leo Burnett

Jan 2018 - Dec 2022 (4 years 11 months)

Led creative development and visual execution of integrated campaigns for global brands across digital and social platforms. Designed websites, landing pages, motion graphics, and rich media content, collaborating with creative and production teams.

Creative Direction Web Design Motion Graphics Adobe Creative Suite Brand Identity Campaign Execution Project Management

MA

Graphic Designer

Makken

Jan 2015 - Dec 2018 (3 years 11 months)

Produced high-quality digital and print assets for advertising, marketing, and brand communication campaigns. Executed visual adaptations across multiple formats while maintaining brand consistency.

Adobe Illustrator Capcut Print Design Social Media Design Brand Guidelines

Education

Degrees, certifications, and relevant coursework

UM

Universidad del Valle de México

Bachelor's in Graphic Design, Graphic Design

2011 - 2014

Pursued a Bachelor's degree in Graphic Design, building a strong foundation in visual communication and creative design.

FU

Facultad de Estudios Superiores - UNAM

Design Certified Training, Design

2011 -

Completed a certified training program in design, enhancing practical skills in creative software and design principles.

CI

Ciclo de Ideas

Ciclo de Ideas, Creative

2011 -

Participated in a creative program, gaining insights into innovative thinking and idea development.

Tech stack

Software and tools used professionally

Adobe Illustrator

Canva

CapCut

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