Esita Banik
@esitabanik
I lead data-driven Meta ad campaigns, CRO strategy, and creative performance optimization for diverse brands.
IndiaWhat I'm looking for
At Catalys, I lead and optimize Meta campaigns for clients across diverse niches, using market research, audience insights, and campaign data to improve ROAS and efficiency.
I audit ad accounts, develop data-driven strategies, implement CRO recommendations, and work closely with account managers, designers, and copywriters on high-performing creatives. Previously at Adbuffs Media LLP, I managed approximately 30L monthly budgets for e-commerce brands across skincare, intimates, footwear, and apparel.
I also train junior media buyers, support hiring and onboarding, and contribute with clear communication, creativity, and a willingness to keep learning. I’m Meta Certified in Creative Strategy and focused on creating long-term value for my organisation.
Experience
Work history, roles, and key accomplishments
Senior Media Buyer
Catalys
Mar 2024 - Present (2 years 7 months)
Lead and optimize Meta ad campaigns for multiple clients, ensuring maximum ROAS and efficiency. Develop data-driven strategies, audit ad accounts, and implement CRO strategies to enhance performance.
Logistics & PR Representative
PDP International Pvt. Ltd.
Oct 2020 - Present (6 years)
Handled logistics and public relations duties, supporting operations and client communications.
Media Buyer – Facebook
Adbuffs Media LLP
Jul 2022 - Feb 2024 (1 year 7 months)
Managed a monthly budget of approximately 30 lakhs across various brands, launching Facebook Ads for e-commerce brands. Conducted client calls, audited new client brands, and provided CRO suggestions.
Export– Trainee
Century Plyboards Pvt. Ltd.
May 2019 - Sep 2020 (1 year 4 months)
Participated in export operations training, learning export procedures and documentation.
Executive– Export/ Import
QVC Exports Pvt. Ltd.
Nov 2017 - Apr 2018 (5 months)
Managed export and import operations, handling documentation and coordination.
Export Assistant
Hobb International
Nov 2016 - Oct 2017 (11 months)
Assisted in export operations, supporting documentation and shipment processes.
Education
Degrees, certifications, and relevant coursework
St. Xavier's College
Foreign Trade Practices & Management, Foreign Trade Practices & Management
Completed Foreign Trade Practices & Management from St. Xavier's College in 2019.
Sivanath Sastri College
B.Com (Honours), Accountancy & Finance
Completed B.Com (Honours) in Accountancy & Finance from Sivanath Sastri College, affiliated with Calcutta University, in 2016.
Meta
Meta Certified Creative Strategy Professional, Creative Strategy
Certified as a Meta Certified Creative Strategy Professional.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Skills
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