Open to opportunities

Karan Rawat

@karanrawat2

I’m a performance media buyer and strategist, scaling paid campaigns with data-led, AI-assisted optimisation across Meta and TikTok.

India

Message

What I'm looking for

I’m looking for a performance marketing role where I can scale full-funnel Meta/TikTok campaigns, lead creative-testing cycles, and use AI/data to improve ROAS and conversion across growth-focused teams.

I’m a results-driven Media Buyer and Performance Marketing Strategist with 4+ years of hands-on experience scaling paid media campaigns across Meta, TikTok, Bigo, and other platforms. I focus on full-funnel strategy, audience segmentation, and conversion rate optimisation to drive measurable growth.

At Adsparkx Media, I build and scale high-performing Meta and TikTok ad campaigns managing up to $400,000+/month in ad spend, consistently delivering 30%+ ROI. I lead creative direction, competitor and market intelligence, and structured A/B and multivariate testing across creatives, audiences, bidding strategies, and placements.

Earlier, at Fitmamba Pvt. Ltd. (The Manga Store), I scaled the brand from zero to ₹1 Cr+ revenue in its first financial year using full-funnel Meta Ads strategies and iterative creative testing. I also reduced Return-to-Origin (RTO) from 40% to 4–5% within a month by overhauling checkout flows and refining audience targeting and post-purchase communication.

I bring a data-led, AI-assisted approach to execution—using AI tools for ad script generation, creative research, audience profiling, and campaign analysis. I enjoy working cross-functionally, aligning stakeholders through daily lead projections and performance reporting, and turning testing learnings into systematic scaling frameworks.

Experience

Work history, roles, and key accomplishments

Current

Media Analyst

Current

Adsparkx Media

Aug 2024 - Present (1 year 11 months)

Builds and scales high-performing Meta and TikTok campaigns for U.S., U.K., and Canada affiliate offers and Indian e-commerce verticals, managing up to $400,000+/month ad spend. Delivers creative direction, testing/optimization, daily account audits, and AI-assisted campaign analysis to maintain 30%+ ROI.

Meta Ads Media Buying Performance Marketing Lead Generation Affiliate Marketing Audience Segmentation Creative Direction A B Testing Multivariate Testing Audit CPL CTR ROAS Frequency Monitoring AI Tools Campaign Analysis

Marketing Analyst

Fitmamba Pvt. Ltd. (The Manga Store)

Apr 2022 - Jul 2024 (2 years 3 months)

Scaled the brand from zero to ₹1 Cr+ revenue in its first financial year using full-funnel Meta Ads strategies, audience segmentation, and iterative creative testing. Optimized RTO, ROAS, AOV/CAC, and landing-page CRO while managing influencer partnerships and campaign planning.

Meta Ads Performance Marketing Audience Segmentation Creative Testing Revenue Scaling RTO Optimization ROAS Offer Testing Upsell Cross Sell Messaging Hierarchy Influencer Management Creator Management Campaign Planning

Social Media Executive

KPL Tech Solutions Pvt. Ltd.

Aug 2021 - Mar 2022 (7 months)

Managed end-to-end paid and organic social media operations for multiple U.S.-based clients, improving brand visibility and engagement. Set up Business Manager and tracking (Facebook Pixel/custom conversion events), ran audits and reporting, and executed content calendars to grow Facebook/Instagram presence.

Paid Social Organic Social Facebook Instagram Business Manager Facebook Pixel Social Media Audits performance reporting KPI Tracking Community Engagement Audience Engagement

Digital Marketing Intern

The Market Hut

Mar 2021 - Jul 2021 (4 months)

Executed on-page and off-page SEO work including keyword research, competitor analysis, and technical audits. Supported social media management and content research while setting up and monitoring Google Analytics for traffic and performance insights.

SEO On Page SEO Off Page SEO Keyword Research Competitive Analysis Technical Audits Google Analytics Social Media Management Content Research

Education

Degrees, certifications, and relevant coursework

University of Delhi

Bachelor of Arts, Computer Science

2018 - 2021

Activities and societies: Certifications: LinkedIn Marketing Solutions Fundamentals; Digital Marketing (Certified); Facebook Ads (Certified). Languages: English (Fluent), Hindi (Fluent).

Bachelor of Arts (Computer Science) from the University of Delhi, completed between 2018 and 2021. Included LinkedIn Marketing Solutions Fundamentals, Digital Marketing, and Facebook Ads certifications.