Open to opportunities

Priyal User

@priyaluser1

Message

I drive user acquisition and ROI through performance marketing campaigns.

India

Message

What I'm looking for

I'm looking to grow in performance marketing and media buying, driving user acquisition through campaign optimization, creative testing, analytics, and scalable growth strategies.

I've managed and optimized user-acquisition campaigns at 1X and 1win, using media buying, audience research, creative testing, and KPI analysis to improve ROI and revenue growth.

I work across digital advertising, influencer campaigns, tracking, reporting, and daily performance analysis. I've supported iGaming and digital entertainment marketing by identifying growth opportunities, testing high-performing creatives, and scaling efficient campaigns.

Experience

Work history, roles, and key accomplishments

Current

Media Buyer / Performance Marketing Specialist

Current

1win

Mar 2024 - Present (2 years 5 months)

Managed end-to-end digital advertising campaigns focused on user acquisition and revenue growth. Developed and executed media buying strategies across multiple digital channels, monitored KPIs, and optimized campaigns for better ROI.

Media Buying Performance Marketing Campaign Management KPI Analysis ROI Optimization Audience Research Creative Testing Campaign Scaling Traffic Analysis Reporting Influencer Marketing Market Trends

Junior Media Buyer

Feb 2022 - Dec 2024 (2 years 10 months)

Managed and optimized digital advertising campaigns to drive user acquisition and improve campaign performance. Planned media buying strategies, monitored key performance metrics, and implemented optimization techniques.