At Studio APS Private Limited, I independently managed ₹15 lakh+ in monthly Meta ad spend across eight D2C brands. For a newly launched apparel brand, I generated ₹10 lakh in first-month revenue through audience targeting and creative testing.
I also launched and optimized 50+ Meta campaigns, improving portfolio ROAS by 100% through ongoing audience, bid, and creative optimization. I translated performance insights into recommendations and budget decisions through weekly and monthly reports.
At AdBuffs Media Private Limited, I served as the primary media buyer within a team managing ₹2.5 crore in monthly Meta ad spend for a D2C brand. Campaign structure and audience targeting helped achieve 2.85x blended ROAS against a 2.0x target within three months.
I scaled a new wellness brand to ₹10 lakh in first-month revenue while maintaining 2.0x ROAS, and led creative strategy for 15+ brands. Continuous creative testing across video, static, carousel, and GIF formats reduced CPA by 15%.
