Annu Rawat

I am a creative, performance-driven media buyer with 3 years of focused digital marketing experience and over 8 years in fashion merchandising. I specialize in social media advertising across Meta, TikTok, Instagram, Pinterest and search platforms, applying data-driven strategies to scale brands and maximize ROI.

At Think Digital Online I managed end-to-end social ad campaigns, conducted market research to refine targeting, and ran A/B tests to identify and scale winning creatives. I delivered performance reports using analytics tools and applied optimizations to meet key KPIs.

My earlier career in merchandising involved full lifecycle product coordination—from sampling and tech packs to production and final dispatch—with notable client exposure to brands such as Landmark, US Polo, Ed Hardy, Mango and Anthropologie. These roles strengthened my cross-functional communication and project-management skills.

I hold a Diploma in Footwear Technology and a Bachelor of Arts, and I continue to build technical credentials with certifications such as Pinterest Media Buyer and Digital Marketing Certification. I bring a blend of creative sensibility and analytical rigor to media buying and campaign optimization.