I've supported Unilever by refreshing RPM-IPM inventory norms and building planning models for optimal safety stock and stock cover using demand variability and lead-time analysis.
At Revyve, I build Google Sheets dashboards for affiliate campaign and team KPI tracking, while using SEO and audience-intent research to map products to relevant Reddit discussions. My Reddit and Medium content contributed to a 20% increase in conversions and affiliate revenue.
Previously at Horseshoe Omnicom, I executed PR, influencer, content, and brand activation campaigns for clients including Almirah and Askari Life. I also helped Heuser increase social engagement and clientele through video content and campus recruitment drives.
