Arhum Ahmed
@arhumahmed
I grow brands through social media, SEO, content, email, and paid digital campaigns.
PakistanWhat I'm looking for
I've managed digital marketing campaigns for luxury brands, including a full social media campaign for The Trend Perfume Brand that delivered 290% reach growth and a 240% follower increase.
At Dynamic Marketing, I turned large datasets into targeted strategies, improving campaign efficiency by 20%. I also led an SEO strategy that improved search rankings by 150% in three months and ran email campaigns with a 30% open rate and 10% click-through rate.
At Crave Layers, I manage social media, create content, optimize daily digital campaigns, and build consistent brand visibility. Previously, I supported campaign planning, marketing materials, research, and customer engagement at M&P Express Logistics.
I'm building on my BBA in Marketing and digital marketing training through practical work in paid advertising, analytics, SEO, content calendars, audience analysis, and performance tracking.
Experience
Work history, roles, and key accomplishments
Digital Marketing Executive
Crave Layers
Sep 2025 - Present (11 months)
Manage and grow the brand's online presence through social media management and content creation. Handle day-to-day digital campaigns, optimize performance, and ensure consistent brand visibility.
Marketing Team Member Intern
M&P Express Logistics
Sep 2024 - Nov 2024 (2 months)
Supported the marketing department in daily tasks and improved brand communication. Assisted with campaign planning, creating marketing materials, and conducting market research.
Digital Marketing Professional
Dynamic Marketing
Jan 2022 - Feb 2023 (1 year 1 month)
Managed large data sets and developed targeted marketing strategies, increasing campaign efficiency by 20%. Led social media campaigns for a luxury perfume brand, achieving 290% reach growth and 240% follower increase, and executed SEO and email marketing initiatives.
Education
Degrees, certifications, and relevant coursework
Aptech Pakistan
Diploma, Digital Marketing
2025 -
Enrolled in a Diploma program specializing in Digital Marketing.
Sir Syed University of Engineering & Technology
Bachelor of Business Administration, Marketing
2022 -
Pursuing a Bachelor of Business Administration with a focus on Marketing.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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