Open to opportunities

Erin Callan

@erincallan

Message

Results-driven Marketing Manager with 5+ years leading integrated, digital, and social campaigns.

United States

Message

What I'm looking for

I’m looking for a marketing leadership role where I can own integrated strategy and execution end-to-end, partner cross-functionally, and use analytics to drive acquisition and growth—while building strong brand storytelling across digital, email, and social.

I’m a results-driven Marketing Manager with 5+ years of experience leading integrated marketing campaigns, digital marketing, social media strategy, and brand initiatives that drive business growth. I take ownership end-to-end—strategy, budget, content, and vendor management—while partnering with executive leadership and cross-functional stakeholders to align marketing priorities with business goals.

Most recently, I’ve led all marketing strategy and execution as the sole marketing professional for a three-branch financial institution, managing an approximately $250K annual marketing budget across lending, deposits, brand, and digital channels. Earlier, I owned social media strategy for a 19-branch organization, launched Shop401 to support new business account openings, and strengthened engagement through short-form video and influencer content—while also managing major sponsorship and event marketing.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Fall River Municipal Credit Union

Dec 2025 - Present (7 months)

Sole marketing professional for a 52-employee, three-branch credit union, owning marketing strategy and execution across digital, lending, deposit, and brand initiatives. Leads integrated campaigns and coordinates with executive, compliance, lending, and retail operations while managing an approximately $250K annual marketing budget.

Marketing Strategy Integrated Marketing Campaigns Digital Marketing Social Media Strategy Email Marketing Marketing Budget Management Brand Marketing Stakeholder Management Vendor Consolidation

Marketing Production Specialist

BankNewport

Aug 2022 - Dec 2025 (3 years 4 months)

Owned social media strategy and execution across LinkedIn, Facebook, and Instagram, managing content calendars, copywriting, and brand-aligned messaging. Built and launched Shop401 and developed short-form video/testimonial/influencer content strategies while managing sponsorship marketing for the Newport International Boat Show.

Social Media Strategy Social Media Content Copywriting Community Marketing Video Content Strategy Brand Messaging

Account Executive

Big Voice Communications

Mar 2022 - Aug 2022 (5 months)

Developed and executed integrated digital campaigns for B2B and B2C clients supporting social media, CRM performance, and content planning. Managed client relationships and reporting, and supported PR, media outreach, and press release efforts in a multi-client agency environment.

Social Media Content Planning Client Relationship Management Market Research Reporting PR