Open to opportunities

Eric Krtinic

@erickrtinic

Eric is a Sr. Digital Product Designer based in Vancouver, BC, with over a decade of experience leading design for consumer-facing digital products.

Canada

Message

What I'm looking for

A senior or staff product design role at a mission-driven, consumer-facing company that values craft and treats design as a strategic lever. I want to own meaningful problems end-to-end across mobile and web, keep growing toward design leadership, and mentor others on a collaborative team.

Eric is a Senior Digital Product Designer based in Vancouver, BC, with over a decade of experience leading design for consumer-facing digital products from strategy to delivery, across mobile app and web. At Aritzia, he drives initiatives at scale: an iOS app that reached #1 in the App Store, an international ecommerce expansion to 200+ countries, and research-backed features with multi-million-dollar annualized impact, all while shaping product direction, evolving design systems, and raising team standards.

His practice balances simplicity and beauty with functionality and usability, bringing a tasteful, culturally fluent perspective that connects the aspirational with the accessible. As a design leader, he raises his team's bar for quality through mentorship and an open, collaborative environment, staying curious about how AI and LLMs can help teams reach better ideas faster. He leads large initiatives end-to-end with intent and careful attention to detail, ensuring meaningful user impact.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Product Designer

Current

Aritzia

Jul 2021 - Present (4 years 11 months)

Sr. Digital Product Designer leading end-to-end design across Aritzia's app and web. Among the first on the team, I set the design direction for Aritzia.com and the iOS app, which reached #1 in the App Store (Canada & USA) and earned three Webby Honorees. I've led the international expansion to 200+ countries, research-backed features driving meaningful impact, our design system, and mentorship.

Digital Experience Designer

Aritzia

Aug 2018 - Jul 2021 (2 years 11 months)

Led design discovery and definition projects that opened new streams of work and formalized team processes. Delivered iterative Aritzia.com enhancements supported by usability studies and A/B testing for rapid digital growth.

Design Discovery UX UI Design Usability Testing A B Testing Product Design Iterative Improvement Process Development

Designer

Iamota

Mar 2015 - Jul 2018 (3 years 4 months)

Led UX and visual design for a Shopify Premier Partner agency, supporting clients across financial services, ecommerce, and lifestyle. Worked with clients including First West Credit Union, Kal Tire, and Patagonia, along with Nature's Path, Genuine Health, Manitoba Harvest, and Fulcrum Capital.