Open to opportunities

Mike Barker

@mike_barker

Senior Product Designer · 15+ years consumer e-commerce, mobile & loyalty · Took Canadian Tire’s App Store rating from 1.9 to 4.8 stars

Canada

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What I'm looking for

I'm looking to lead product design for consumer experiences where research, accessibility, design systems, and close product-engineering collaboration turn complex customer needs into measurable outcomes.

I've led consumer product design for Nestlé Purina, lululemon, Canadian Tire, and Quidco, delivering end-to-end e-commerce, loyalty, and mobile experiences. At lululemon, my Back in Stock feature exceeded its first-year revenue target two months early and added $12 million in e-commerce revenue over five months.

At Canadian Tire, I led the native iOS and Android app redesign that helped raise its App Store rating from 1.9 to 4.8 stars, and at Quidco I helped grow the platform from under 500,000 to more than 5 million members while building and leading a distributed design team. I combine visual and interaction craft with design systems, accessibility, research, and AI-assisted prototyping to help product and engineering teams move from assumptions to tested customer flows.

Experience

Work history, roles, and key accomplishments

Senior Product Design Specialist

Nestlé Purina

May 2024 - Apr 2026 (1 year 11 months)

Led product design strategy for Nestlé's global digital ecosystem, balancing brand identities with a shared design system and CMS platform. Partnered with cross-market stakeholders and used AI-assisted prototyping to facilitate workshops on UX and inclusive design.

Product Design Design Systems Figma AI Prototyping Workshop Facilitation Inclusive Design UX Strategy Cross Functional Collaboration

Senior UX/UI Designer, Mobile Lead

Mountain Equipment Company

May 2023 - Feb 2024 (9 months)

Led end-to-end mobile app strategy, from behavioural research to streamlining payment flow for faster checkout. Synthesized research into a strategic roadmap and introduced usability benchmarking with SUS scoring.

UX Design UI Design Mobile App Design User Research Competitive Analysis SUS Scoring Design Systems Cross Functional Collaboration

UX Consultant

BC Transit

Apr 2023 - May 2023 (1 month)

Conducted a UX and accessibility audit of a provincial transit agency within a six-week engagement, combining usability testing with a rider survey. Phased accessibility issues into a prioritized roadmap and designed wireframes and high-fidelity concepts.

Usability Testing Wireframing Roadmapping

Senior Product Designer

lululemon athletica

Jan 2022 - Feb 2023 (1 year 1 month)

Designed the Back in Stock notification feature end-to-end for web and mobile, meeting first-year revenue target two months early and increasing e-commerce revenue by $12 million over 5 months. Led design strategy for Wish List improvements and presented design cases to senior UX leadership.

Product Design E commerce Design Web Design Mobile Design Cross Functional Collaboration Design Strategy Stakeholder Management

Senior Product Designer

Later

Oct 2020 - Dec 2021 (1 year 2 months)

Designed an influencer marketing marketplace and analytics experience within Later's social media management platform. Contributed UX improvements to core social media scheduling and analytics tools.

Product Design UX Design Analytics Social Media Research Concept Development Delivery

Product Manager & UX Specialist

Upfeat Media

Aug 2019 - Oct 2020 (1 year 2 months)

Scoped and wrote feature requirements for new products and improvements, managing the development backlog. Designed and planned two co-branded rewards e-commerce browser extensions and an internal affiliate/coupon management tool.

Product Management UX Design Backlog Management Browser Extension

Senior Product Designer, Product Lead

Canadian Tire

Apr 2017 - Aug 2019 (2 years 4 months)

Championed moving the flagship app redesign in-house and introduced a design sprint methodology. Led end-to-end redesign of the Canadian Tire app across iOS and Android, raising the App Store rating from 1.9 to 4.8 stars. Designed the Sport Chek app and led a cross-banner checkout alignment project for the Triangle loyalty program.

Product Design Design Sprints Mobile App Design iOS Android Design Systems Checkout Optimization Mobile Payments Loyalty Programs Cross Functional Collaboration

UX Designer → Head of UX, Design Lead

Tipping Canoe/Quidco

Mar 2010 - Apr 2017 (7 years 1 month)

As Quidco's first in-house designer, led its spin-out from Tipping Canoe and redesigned the entire product end-to-end. Grew from solo designer to leading a team of six, presenting UX strategy to the board and overseeing brand identity. Grew membership from under 500,000 to over 5 million, with over 1% of UK commerce flowing through the platform at its peak.

UX Design Product Design Design Leadership Team Management Brand Identity Cashback Progressive Disclosure React Native