Open to opportunities

Nour Rhimi

@nourrhimi

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I turn UX research into clear product solutions for complex digital platforms.

Canada

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What I'm looking for

I'm looking to lead research and product design for complex digital products, partnering closely with Product, Engineering, and business teams to turn user insights into clear, high-impact solutions.

I lead UX research and product design for Elia Group’s seven operational platforms in Belgium and Germany, turning 50+ interviews and 10+ shadowing sessions into personas, journey maps, prototypes, and actionable recommendations.

I previously led design strategy at AudioValley for Targetspot, Shoutcast, and Winamp, managing four designers and scaling a design system across complex B2B SaaS and digital audio products. I helped shape priorities with Product, Development, and business teams, simplified advertising workflows, and designed data visualisations for campaign monitoring.

Across 16+ years in digital product design, I’ve designed UX/UI for websites, mobile apps, and platforms, while bringing research, facilitation, visual design, and hands-on creative direction together.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Designer UX Research & Strategy

Current

Elia Group

Jan 2024 - Present (2 years 7 months)

Lead UX research and product design across 7 complex operational platforms in Belgium and Germany. Conducted 50+ user interviews and 10+ shadowing sessions, translating insights into personas, journey maps, and prototypes.

UX Research Research Strategy User Interviews Contextual Inquiry Usability Testing Qualitative Research Personas Customer Segmentation Journey Mapping Workshop Facilitation Product Design Information Architecture Stakeholder Management Figma FigJam Miro Jira Confluence

Head of Design

AudioValley

Apr 2018 - Dec 2023 (5 years 8 months)

Led product design strategy and managed a team of 4 designers across Targetspot, Shoutcast and Winamp. Created and scaled a Design System across multiple products, improving consistency and collaboration.

Product Design Design Strategy Team Management Design Systems B2B SaaS Data Visualization Workshop Facilitation Stakeholder Management Figma FigJam Miro Jira Confluence

Senior UX/UI Designer, Art Director

ArtWhere

Feb 2007 - Mar 2018 (11 years 1 month)

Designed and optimized UX/UI for websites, mobile apps and digital platforms across industries. Created brand identities, UI systems and marketing assets for B2B and B2C clients.