stephen bennett
@stephenbennett
Design leader and player-coach building scalable product and brand experiences that drive impact.
What I'm looking for
I am a Head of Design with 15+ years of experience shaping product and brand experiences for B2B SaaS, fintech, and consumer platforms, blending hands-on UX with strategic leadership. I build scalable design systems, unify cross-functional teams, and use research-driven insights to improve adoption, accessibility, and delivery velocity.
As a player-coach I’ve led large design organizations, delivered 100% adoption of a global design system, improved NPS and customer satisfaction across products, and introduced AI-powered prototyping to accelerate release cadence. I prioritize clarity, simplicity, and measurable impact while mentoring teams and securing executive buy-in for major initiatives.
Experience
Work history, roles, and key accomplishments
Independent Design Consultant
Independent Design Consultant
Jan 2020 - Present (5 years 9 months)
Provided design leadership and hands-on interaction design for startups and enterprises, delivering prototypes, lightweight design systems, and workshops that improved usability and stakeholder alignment.
Director, Experience Design
CIBC
Jan 2021 - Mar 2025 (4 years 2 months)
Led secured banking product design across mobile and web, directing a 60+ design organization and delivering a redesign that improved usability and drove NPS +12 (47% promoters). Built the True North Design System (100% adoption), increasing velocity by 25% and reducing costs by 33%.
Executive Creative Director
Therefore Interactive
Oct 2020 - Jan 2021 (3 months)
Directed creative vision and product design strategy for a SaaS-focused digital agency, leading a 7-person agile team and driving a rebrand that increased inbound leads by 25% and new client conversion by 15%.
Executive Creative Director
Bond Brand Loyalty
Oct 2016 - Apr 2020 (3 years 6 months)
Led Creative & Strategy practice, directing a 75+ person team to unify multi-product brand experiences and post-acquisition experience projects that drove +22% customer satisfaction and met 95% of client OKRs.
Creative Director
Wattpad
Oct 2014 - Aug 2015 (10 months)
Directed brand refresh and product identity unification across mobile and web, increasing daily active users by 10% and improving app store ratings by 0.5 stars while aligning UX with brand strategy.
National Creative Director
TAXI
Jul 2011 - Mar 2014 (2 years 8 months)
Led multi-product ecosystem redesign for TELUS, delivering unified digital experiences that increased digital sales conversions by 20% and reduced production timelines by 25% through agile processes.
Education
Degrees, certifications, and relevant coursework
Langara College
Advanced Diploma, Digital Communications and Multimedia
Completed an Advanced Diploma in Digital Communications and Multimedia focusing on digital design, multimedia production, and communication technologies.
Acadia University
Bachelor of Arts, Economics
Earned a Bachelor of Arts in Economics with coursework in economic theory and quantitative analysis.
Availability
Location
Authorized to work in
Website
itsbennett.comPortfolio
behance.net/kiteboarderJob categories
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