Siyabonga Mhlongo

I am a dynamic marketing leader with a proven track record of enhancing online presence and customer engagement for HP Store. My expertise lies in SEO, digital marketing strategy, and eCommerce optimization, complemented by strong problem-solving abilities. I have successfully achieved significant ROI improvements through innovative campaigns and effective website management.

In my current role as Marketing and Ecommerce Lead at HP Store, I analyze data from multiple sources to measure campaign success and inform future strategies. My efforts in optimizing website content using SEO best practices have significantly improved search engine rankings. Additionally, I manage budget allocation across various marketing channels to maximize ROI, while developing targeted content for social media and email campaigns that boost customer retention.

Previously, as a Freelance Marketing and Web Developer for Wellymed, I collaborated with healthcare clients to translate their requirements into technical specifications. I designed and implemented web-based solutions to enhance user experience and streamline backend operations, while executing marketing campaigns that increased online presence and improved patient retention rates. My educational background includes a Bachelor of Commerce in Marketing Management from the University of Johannesburg, and I hold certifications in Digital Marketing Fundamentals and Front End Libraries.