Erica Yanoshak

Spearhead development of AI-powered dashboards and visual analytics for marketing, finance, and public trend analysis, transforming large datasets into actionable insights across industries. Design and optimize predictive models using machine learning algorithms to forecast customer behavior and stock prices.

Led brand and web strategy, overseeing UX design, content development, and SEO. Directed cross-channel storytelling and creative development, ensuring brand voice consistency across all touchpoints.

Managed relationships with high-value clients, driving growth through strategic business solutions and creative resourcing. Collaborated closely with marketing, operations, and design teams to align client objectives with internal deliverables.

Designed and executed digital marketing strategies, partnering with clients to refine business goals and deliver measurable outcomes. Led cross-functional teams in healthcare and SaaS sectors through large-scale rollouts.

Developed and executed integrated marketing strategies across digital, print, and broadcast channels. Oversaw omnichannel marketing campaigns for healthcare clients, managing execution from briefing to analytics.

Managed communication strategies with federal partners and internal stakeholders to support policy and funding initiatives. Built cross-departmental consensus on messaging, reporting, and strategic priorities.

Coordinated communications and drafted public policy materials on healthcare, education, and defense. Acted as point of contact for constituent services and high-level stakeholder outreach.

Completed a Master's degree in Digital Communications and Public Relations, focusing on the intersection of technology and communication strategies.

Earned a Bachelor's degree in Psychology, studying human behavior and mental processes, which has informed my approach to marketing and client relations.