At Groover, I’ve created and managed the product roadmap as the sole PM reporting to the CPO. I launched Groover+, taking it from zero to €110K ARR in nine months and moving the company toward recurring revenue.
I introduced Your Release Plan, increasing users’ average spend by 2.8x. I also redesigned onboarding, integrated APIs, and created AI prototypes to test assumptions and improve activation and campaign initiation.
At Spotify, I owned discovery and recommendation products reaching 400M+ users and led experimentation for Discover Weekly, Release Radar, Radio, and algorithmic editorial playlists. I also co-created Discocover Weekly, a personalized disco covers playlist featured in TechCrunch.
At AppNexus, I led analytics for major advertisers, built data pipelines, and piloted A/B segment tests. I created Flask applications for automated campaign reporting using Python, MySQL, and HighCharts.
