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Deborah ChangDC
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Deborah Chang

@deborahchang

Product Manager at PagerDuty who launched SPARKY, an enterprise AI assistant that cut manual support requests by 70%.

United States
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At PagerDuty, I led the strategy and launch of SPARKY, a company-wide AI assistant connecting specialized agents across knowledge domains. It reduced manual L1 support requests by 70% and saved more than 200 hours per month.

I also designed PagerDuty’s Marketing AI Hub in Claude and supported the company-wide Claude rollout with reusable skills, governance, and automated workflows. The Marketing AI Hub reached 75% adoption across the Marketing team.

At Egnyte, I helped build the marketing analytics team and managed standardized data products, reporting, and attribution solutions. The end-to-end funnel analytics solution doubled lead-to-opportunity conversions, shortened follow-up from days to minutes, and reduced data gaps by 30%.

Earlier, at VMware, I developed executive marketing analyses and automated funnel reporting with an R script, reducing manual reporting workload by over 90%. I hold an MS in Analytics from Georgia Institute of Technology and a BA in Statistics from University of California, Berkeley.

Experience

Work history, roles, and key accomplishments

Egnyte, Inc. logoEI

Data Product Manager – Marketing Analytics

Mar 2021 - Nov 2024 (3 years 8 months)

Helped build Egnyte's marketing analytics team from the ground up, managing Agile development of standardized data products and directing engineers in deploying reporting and attribution solutions. Launched end-to-end funnel analytics, doubling lead-to-opportunity conversions and reducing data gaps by 30%.

VMware, Inc. logoVI

Business Analyst – Global Marketing Operations

Jun 2019 - Mar 2021 (1 year 9 months)

Developed executive-level analyses for quarterly business reviews, translating marketing pipeline data into actionable insights. Engineered an automated R script to streamline biweekly funnel reporting, reducing manual workload by over 90%.

Education

Degrees, certifications, and relevant coursework

Georgia Institute of Technology logoGT

Georgia Institute of Technology

Master of Science, Analytics

Pursued a Master of Science in Analytics at Georgia Institute of Technology.

University of California, Berkeley logoUB

University of California, Berkeley

Bachelor of Arts, Statistics

Earned a Bachelor of Arts in Statistics from the University of California, Berkeley.

Anthropic logoAN

Anthropic

Claude 101, Artificial Intelligence

Completed the Claude 101 certification from Anthropic.

PagerDuty logoPA

PagerDuty

PagerDuty Foundational Practitioner Certification, Incident Management

Earned the PagerDuty Foundational Practitioner Certification.

Atlassian logoAT

Atlassian

Confluence Fundamentals Badge, Collaboration Tools

Earned the Confluence Fundamentals Badge from Atlassian.

Atlassian logoAT

Atlassian

Beginner's Guide to Agile in Jira Badge, Agile Methodologies

Earned the Beginner's Guide to Agile in Jira Badge from Atlassian.

6sense logoSE

6sense

Fundamentals of Next-Gen Marketing, Marketing

Completed the Fundamentals of Next-Gen Marketing certification from 6sense.

AN

Anaplanner

Official Anaplanner, Enterprise Performance Management

Earned the Official Anaplanner certification.

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