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Erica Goldstein

@ericagoldstein

Marketing strategist at Comcast / NBC Universal who shaped customer onboarding and national acquisition email for 1.9M+ prospects.

United States

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What I'm looking for

I'm aiming to contribute to a purpose-led brand, bringing my marketing and communications experience together with my focus on impact measurement, circular economy, and ESG.

At Comcast / NBC Universal, I formulated a multi-channel onboarding strategy for customers’ first 0–90 days and owned the weekly national Acquisition email to 1.9M+ prospects. I analyzed email and app performance to inform more targeted communications and performance decisions.

At The Pew Center for Arts and Heritage, I streamlined the annual grant cycle by devising timelines and communications and managing databases. I also analyzed financial audits and Cultural Data Profiles to calculate grantee funding amounts.

As Director of Communications and Marketing at SPOKE (formerly Medicine Wheel Productions), I managed omnichannel communications during a major rebrand. The work was associated with 36.6% Instagram growth and 308 new e-newsletter subscribers.

I'm completing an MSc. in Sustainable Business and Innovation at EADA Business School, where I’ve trained in new B-Corp standards and the B-Impact Assessment. I also consulted for TWOTHIRDS on textile certifications and EU Regulation, building on my focus on impact measurement, circular economy, and ESG.

Experience

Work history, roles, and key accomplishments

Marketing Strategy Analyst

Comcast / NBC Universal

Jan 2023 - Aug 2025 (2 years 7 months)

Formulated multi-channel onboarding strategy and owned weekly national acquisition email to 1.9M+ prospects. Analyzed app downloads and email performance metrics to improve user engagement and drive go-to-market communications for new product launches.

Email Marketing SMS Marketing App Marketing Video Marketing Direct Mail A B Testing Data Analysis Project Management Cross Functional Collaboration Vendor Management Product Launch Customer Retention Churn Reduction technical coordination

Program Assistant, Performance Grants

The Pew Center for Arts and Heritage

Jan 2022 - Jan 2023 (1 year)

Streamlined the $10M annual grant cycle by devising timelines and communications, managing databases, and coordinating 30+ weekly meetings. Served as program financial lead, analyzing financial audits and reconciling monthly expenses.

Grant Management Financial Analysis Database Management Project Coordination Communication Skills Reporting Critical Mention

Director of Communications and Marketing

SPOKE (formerly Medicine Wheel Productions)

Jan 2021 - Jan 2022 (1 year)

Managed omnichannel communications, achieving +36.6% Instagram growth and +308 e-newsletter subscribers. Supported board meetings, strategic planning, community analysis, and stakeholder relations during a major rebrand.

Omni Channel Marketing Social Media Management Email Marketing Strategic Planning Stakeholder Relations Rebranding Community Analysis

Associate Community Manager

Likeable Media

Jun 2019 - Dec 2019 (6 months)

Led social media operations for four brands, monitoring engagement metrics and preparing post-campaign performance reports to plan future content.

Social Media Management Community Management Engagement Monitoring performance reporting Content Planning

Education

Degrees, certifications, and relevant coursework

EADA Business School

MSc, Sustainable Business and Innovation

2025 -

Activities and societies: Elected class delegate, Diversity Scholarship recipient, active member of Consulting Club and Sustainability Club. Consultant for TWOTHIRDS sustainable fashion brand; researched textile certifications and EU Regulation. Trained in new B-Corp standards (Version 2.1) and B-Impact Assessment, UN Sustainable Development Goals.

Pursuing an MSc in Sustainable Business and Innovation, with coursework in impact measurement, circular economy, and ESG. Elected class delegate and active in sustainability and consulting clubs.

Rutgers University

B.S. and B.A., Marketing and Art History

2017 - 2021

Grade: 3.7 GPA

Activities and societies: James Dickson Carr Scholarship, Distinguished Scholar Award; Dean's List seven consecutive semesters. CIEE Barcelona Business & Culture Study Abroad (January 2020). Relevant coursework in Consumer Behavior, Brand Management, B2B Marketing, New Product Planning, Supply Chain Operations, Business Ethics, Marketing Research.

Graduated cum laude with a B.S. in Marketing and B.A. in Art History, minor in Digital Media. Achieved a 3.7 GPA and received the James Dickson Carr Scholarship and Distinguished Scholar Award.