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Erica Fair

@ericafair

Message

I build brands, digital marketing systems, and operations that drive growth and acquisition readiness.

United States

Message

I've built brand, digital marketing, and operational systems across hospitality, lifestyle, food and beverage, live events, and creative industries for more than 15 years.

At 90 Degree Office Concepts, I expanded from leading brand and digital marketing into revenue growth and acquisition readiness, helping support the company’s successful acquisition. I managed Google Ads, SEO, CRM implementation, marketing automation, creative direction, and high-net-worth client relationships.

Previously, I grew statewide distribution 22% at Pilot Farm, led social content and email marketing for ChefStable, and produced 200+ live music and art events. I’ve also coordinated international luxury hospitality campaigns in Mallorca and Playa del Carmen.

Experience

Work history, roles, and key accomplishments

Brand & Operations Manager

90 Degree Office Concepts

Jan 2022 - Jan 2026 (4 years)

Led brand and digital marketing, expanding into revenue growth and acquisition-readiness, resulting in successful company acquisition. Managed Google Ads, SEO, CRM implementation, and art direction.

Google Ads Google Analytics SEO Pipedrive MailerLite Pandadoc ClickUp Figma Canva Art Direction CRM Project Management

Social Media & Marketing Manager

ChefStable

Jan 2019 - Dec 2021 (2 years 11 months)

Owned social media strategy and content creation across multiple platforms for a multi-concept hospitality group. Executed email marketing campaigns and managed performance reporting.

Social Media Strategy Content Creation Instagram Facebook Twitter Pinterest LinkedIn Mailchimp MailerLite Email Marketing KPI Reporting

Production Coordinator

Jose Taltavull

Jan 2018 - Jan 2020 (2 years)

Coordinated on-location production for luxury lifestyle campaigns for Iberostar Hotels & Resorts and Excellence Hotels & Resorts. Managed crew coordination and on-site logistics.

Production Coordination Crew Management Logistics On Location Production Luxury Hospitality

Sales & Marketing Manager

Pilot Farm

Jan 2016 - Jan 2019 (3 years)

Built and managed 40+ key account relationships statewide, growing distribution by 22%. Supervised a sales team of 10+ and implemented marketing campaigns.

Sales Management Key Account Management Negotiation Team Leadership Email Marketing Social Media Marketing Affiliate Marketing SEO

Head of Talent & Event Producer

Townhouse & Del Monte

Jan 2008 - Jan 2016 (8 years)

Produced 200+ live music and art events in collaboration with record labels and artists. Negotiated contracts, managed production, and secured brand sponsorships.

Event Production Talent Management Contract Negotiation Sponsorship Staff Management Production Scheduling

Founder & Manager

The Goods Management

Jan 2011 - Jan 2015 (4 years)

Founded and operated an artist management company representing recording artists and DJs, handling contract negotiation, publicity, international touring, and merchandising.

Artist Management Contract Negotiation Publicity Tour Management Merchandising Business Management

Assistant Producer

Jeff Jenkins Productions

Jan 2007 - Jan 2008 (1 year)

Assisted in productions for MTV, Red Bull, and Outside Magazine. Managed travel logistics, crew hiring, production schedules, budgets, and music licensing.

Production assistance Logistics Crew Management Budgeting Music Licensing