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Mark Hopkins

@markhopkins

Marketing operations manager across multi-channel campaigns, who drove a 1,000%+ increase in viewership at CBS.

United States
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At CBS, I directed operations for social and digital content from planning through publishing. I used Meta analytics to inform resourcing and process decisions, contributing to a 1,000%+ increase in viewership.

At Easy Star Records, I managed production operations for artist campaigns, including visual identities, social rollouts, video shoots, and album releases. I also directed and produced video content that generated 15M+ YouTube views.

At Tangoe, I managed global brand operations across web, social, motion, video, events, and sales enablement. I translated executive directives into operational plans with measurable KPIs and established workflows for consistent delivery.

Experience

Work history, roles, and key accomplishments

ER

Production Operations Manager

Easy Star Records

Aug 2022 - Jul 2026 (3 years 11 months)

Managed full-spectrum production operations for artist campaigns, coordinating multiple vendors and timelines simultaneously. Served as primary operational point of contact for international album launches and led team recruitment and resource planning.

TA

Manager, Brand & Marketing

Tangoe

Aug 2019 - May 2022 (2 years 9 months)

Managed global brand operations across web, social, motion, video, events, and sales enablement, coordinating delivery across multiple markets and time zones. Translated executive-level directives into operational plans with measurable KPIs and directed a team.

MM

Marketing Operations Manager, National Events & Digital Production

MNI Targeted Media

Jan 2014 - May 2019 (5 years 4 months)

Owned marketing operations for the company's National Sales Team Meeting three consecutive years, managing budgets, vendors, and event logistics. Ran UX/UI operations for web and internal application marketing initiatives and managed marketing operations for interactive games and large-scale event marketing programs.

ER

Senior Art Director

Easy Star Records

Jul 2010 - Jun 2016 (5 years 11 months)

Provided senior art direction for artist campaigns, overseeing visual identity and production across multiple projects.

Education

Degrees, certifications, and relevant coursework

University of Sunderland logoUS

University of Sunderland

Independent Study, Graphic Design

Independent study in Graphic Design at the University of Sunderland, England.

School of Visual Arts logoSA

School of Visual Arts

Independent Study, Graphic Design and Marketing

Independent study in Graphic Design and Marketing at the School of Visual Arts, New York.

Western Connecticut State University logoWU

Western Connecticut State University

Bachelor of Arts, Graphic Design

Grade: With honors, Dean's List

Bachelor of Arts in Graphic Design with honors and Dean's List recognition.

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