Enver Reddy
@enverreddy
I drive automotive commercial growth, retention, dealer performance, and digital sales transformation.
South AfricaWhat I'm looking for
I've led Direct Sales at Mercedes-Benz Financial Services South Africa since 2019, owning national strategy for retention, refinance, insurance, and digital sales channels. Through data-driven customer engagement and optimised journeys, I increased retention revenue by 42% and improved profitability by 15%.
I launched MBFS' first eCommerce Online Finance Store, including Agility Finance, and led Salesforce CRM integration across dealer networks and direct sales teams. I combine commercial insight, dealer-network performance management, regulatory compliance, and coaching to consistently deliver above national KPI benchmarks.
Alongside my automotive leadership, I lead strategy, operations, and new business at SpringBots South Africa, scaling its youth robotics programmes across all nine provinces through corporate partnerships, school engagement, and sustainable national operations.
Experience
Work history, roles, and key accomplishments
Director: Strategy, Operations & New Business
SpringBots South Africa (NPC)
Jan 2022 - Present (4 years 7 months)
Leading national operations and strategy for a robotics education organisation, driving growth across all 9 provinces and securing corporate partnerships.
Commercial & Sales Team Lead – Direct Sales
Mercedes-Benz Financial Services South Africa
Aug 2019 - Present (7 years)
Leading the Direct Sales Team and owning national commercial strategy for customer retention, new refinance, insurance and digital sales channels. Increased retention revenue by 42% and improved profitability by 15%.
Education
Degrees, certifications, and relevant coursework
MANCOSA
Bachelor of Business Administration, Business Administration
Completed a Bachelor of Business Administration with a focus on business strategy, operations, and leadership.
Wits Business School
Diploma, Business Management
Completed a Business Management Diploma in 2016, providing a strong foundation in management principles and commercial strategy.
Avoca Secondary School
Senior Certificate, General
Completed Senior Certificate (Grade 12) in 1999.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Job categories
Skills
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