Yuliia Yakymenko

Built Google Ads and Microsoft Ads acquisition from the ground up for B2B healthcare software targeting the US and Europe, generating 4–5 qualified sales opportunities in a niche with a 12+ month sales cycle. Also launched Meta Ads and Apple Search Ads acquisition for an iOS product in the US, developed specialised crypto acquisition partnerships, and founded AvistarAds (Google Premier Partner sta

Selected long-term engagements:

Edenlab / Kodjin (Nov 2020–Present): Built Google Ads and Microsoft Ads acquisition from the ground up for a B2B healthcare software company targeting the US and Europe, generating 4–5 qualified sales opportunities in a niche with a sales cycle of 12 months or more.
Readdle / PDF Expert (May 2021–Nov 2022): launched Meta Ads and Apple Search Ads acquisition for t

Led a team of up to eight PPC specialists and managed approximately 35 B2B and B2C client accounts across the US and Europe. Recruited and onboarded team members, maintained delivery visibility via reporting and meetings, and improved delivery quality and client satisfaction for complex accounts.

Led a team of up to eight PPC specialists, from junior to senior level, managing approximately 35 B2B and B2C client accounts across the US and Europe.
Recruited four specialists and integrated five additional team members through internal transfers and team restructuring, while managing onboarding, workload allocation and performance.
Oversaw a diverse portfolio spanning e-commerce, SaaS, logis

Supported acquisition planning for the launch of the Clario application, including channel mix, forecasting, creative and landing-page requirements, and an initial market test.

Managed international paid search acquisition for MacKeeper across Google Ads and Microsoft Ads.
Identified a major conversion gap between Google and Microsoft Ads and traced it to differences in the product versions approved by the platforms.
Worked with Microsoft and the product team on a compliant product solution, increasing Microsoft Ads conversion rate by 30%, reducing CPA and maintaining th

Led a PPC team responsible for international acquisition across Google Ads, Microsoft Ads and paid social.
Managed account priorities and workload while supporting collaboration between specialists with different working styles.
Worked with product and analytics stakeholders on conversion measurement, funnel performance, and paid acquisition limitations.

Managed user acquisition testing across Google Ads, Meta and mobile advertising networks for an early-stage gaming product.

Joined at the early startup stage to build acquisition and monetisation from the ground up, working directly with the CEO and investors.
Helped evolve the product from a subscription-only model to a hybrid advertising and subscription model after the original approach did not reach profitability.
Hired and managed a PPC specialist and an analyst.
Helped take the product from launch to monthly oper

Managed international paid search acquisition for MacKeeper, a subscription-based consumer software product.
Promoted to lead a two-person PPC team while retaining responsibility for campaign performance, mentoring and quality control.

Managed international paid search acquisition for a subscription-based consumer software product.

Owned paid search performance for international online dating products against defined acquisition KPIs. Managed and trained a junior PPC specialist while overseeing campaign planning, optimisation, and reporting.

Owned paid search performance for international online dating products against defined acquisition KPIs.
Managed and trained a junior PPC specialist while overseeing campaign planning, optimisation and reporting.

Managed Google Ads campaigns for international online dating products, primarily across Tier 1 markets.
Created campaign launch and management guidelines and mentored newly hired PPC specialists.