Open to opportunities

Emma Afifah

@emmaafifah

Message

I build AI-driven SaaS products by turning ambiguous user problems into practical, testable systems.

Indonesia

Message

What I'm looking for

I'm looking for global remote product opportunities across European or American time zones, especially where I can build human-centered AI, education, or SaaS products through user research, rapid experimentation, and cross-functional delivery.

At Koltiva, I shipped a QR-based farmer identity system for traceability in Madagascar, led enterprise onboarding in India, and redesigned farmer group data workflows for China. I translate regulatory and operational complexity into actionable product requirements and production-ready releases with Sales, Engineering, and QA.

I've also led Bahaso's Moodle LMS migration around real teacher and learner workflows, delivered UX and product strategy across 15+ freelance projects, and built AI-powered MVPs independently with Cursor, Claude, ChatGPT, and Lovable. I'm most energized by human-centered products where AI, education, and psychology help turn hidden user assumptions into small, testable product decisions.

Experience

Work history, roles, and key accomplishments

Current

Freelancer

Current

Upwork

Sep 2019 - Present (6 years 11 months)

Delivered product research, UX recommendations, and product strategy for startups across EdTech, AI, and SaaS through 15+ client projects, achieving high client satisfaction. Conducted competitive analysis, customer interviews, and growth strategy recommendations.

Product Management UX Research Market Research Competitive Analysis Strategy Remote Collaboration

Product Owner

Koltiva

Jan 2023 - May 2025 (2 years 4 months)

Owned end-to-end product lifecycle for SaaS/B2B agri-tech solutions, including designing a farmer identity system with QR codes for Madagascar, onboarding a new enterprise client in India, and redesigning farmer group workflows in China. Managed cross-functional squads and translated regulatory requirements into actionable PRDs.

Product Management Agile Scrum Stakeholder Management PRD文档撰写 Cross functional Leadership SaaS B2B Workflow Design

Product Owner

Bahaso.com

Nov 2021 - Jan 2023 (1 year 2 months)

Led the migration to Moodle as the company's LMS, restructuring the platform around user workflows. Designed TOEFL-style assessments, used product metrics to identify adoption bottlenecks, and bridged design and engineering teams.

Product Management LMS Moodle Metrics Stakeholder Management Agile Roadmapping

Community Manager

ASKfm

Oct 2019 - May 2022 (2 years 7 months)

Managed the large Indonesian user base, designing VIP community plans and executing targeted promotions to boost engagement, focusing on the 18-24 demographic.

Community Management User Engagement Strategy Promotion Social Media

Coding Teacher

Timedoor Academy

Apr 2021 - Dec 2021 (8 months)

Instructed 100+ high school students in coding and digital technologies, including JavaScript, HTML, CSS, AR/VR, and Scratch/Construct. Developed engaging curriculum and teaching methods to improve student engagement and skill acquisition.

Teaching Curriculum Development JavaScript HTML CSS AR VR Scratch Construction

Project Manager

Closelycoded

May 2018 - Aug 2018 (3 months)

Coordinated cross-functional teams across 5 simultaneous projects, ensuring alignment and successful delivery. Pioneered project management techniques and documentation standards to support operational consistency.

Project Management Cross functional Coordination Documentation Prioritization