Emir Sarıcalı

Develop and communicate a compelling product vision and strategy that aligns with the company's mission and objectives.
Collaborate closely with Engineering, and lead Design and Data teams to make sure product features and enhancements are timely and successfully delivered.

Led design thinking and product management trainings to develop internal skills in these fields.

Identified the go-to-market strategy and plays for customer intelligence solutions.

Set up a Design Studio at a major Turkish Bank and develop design thinking capabilities across the organization.
Streamline the bank’s mobile app experience and the overall strategy, and revamp major functions of the app with UX and UI Teams.

Responsible for identifying and steering Cardif’s Partnership Channel’s – the major channel, accounting for 2/3 of GWP- strategy & business development roadmap.
Run cost and budget planning. Identify opportunities and risks and run predictive analyses to make sure Partnership Channel was adaptive to the changing business environment.

Provide management consultancy and trainings to companies across different industries with a major focus on banking, insurance, and retail.
(Sold the portfolio in training services.)

Manage the Turkish Office of Accenture Research.
Lead remote teams on a project basis.
Provide research services and analyses across industries.
Responsible for thought leadership development i.e. the complete design and
execution of studies that include a story driven and fact based industry analysis.

Responsible for the setup and maintenance of real time offers across all banking channels and business lines.
Conduct analyses on product usage patterns of business banking customers and identify actions to increase cross-sell ratios and customer profitability. Analyze and identify areas of improvement for bank’s existing and potential lead channels including third party systems.

Set up the product development strategies, carry out the product development process in coordination with related parties, and assess innovation areas.