Emilie RF
@emilierf
I adapt beauty, fashion and lifestyle brands for French consumers.
FranceWhat I'm looking for
Since 2017, I’ve adapted editorial content, product pages, UX, campaigns and lifecycle emails for brands including Tom Ford Beauty, The Inkey List, ME&EM, Headway App and Dockers. I help English-speaking beauty, fashion and lifestyle brands feel credible, distinctive and persuasive in French.
My 12 years managing retail teams shape how I approach French consumer perception, purchasing decisions and trust. I refine brand voice, microcopy and e-commerce journeys—from PDPs through checkout, delivery and returns—while collaborating with international marketing, agency and localization teams.
Experience
Work history, roles, and key accomplishments
French Brand Voice & Editorial Localization Specialist
ERF
Jan 2017 - Present (9 years 8 months)
Ensures consistency of brand voice across all French touchpoints, from product pages to campaigns and email. Refines UX and microcopy to reduce friction at key decision points.
Education
Degrees, certifications, and relevant coursework
B.A. Foreign Languages and Literature (English)
Bachelor of Arts, Foreign Languages and Literature
Earned a Bachelor of Arts in Foreign Languages and Literature with a focus on English.
B.S. Information and Communication Technologies
Bachelor of Science, Information and Communication Technologies
Earned a Bachelor of Science in Information and Communication Technologies.
EF SET English Certificate (C2)
Certificate, English
Grade: C2
Achieved a C2 level English certificate from EF SET.
Availability
Location
FranceAuthorized to work in
Job categories
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