At SG Integral Collections, I lead a 15-person commercial team generating approximately MXN $180M in annual sales across credit-related customer acquisition campaigns. I use performance monitoring and conversion-focused decisions to support growth.
I analyze and segment customer databases by age and other attributes to identify behavioral and conversion patterns. This helps inform more targeted commercial strategies and campaign performance.
I use Salesforce to manage customer data, prospect activity, pipeline visibility, and follow-up throughout the customer lifecycle. With Excel and Power BI, I track conversion gaps and productivity trends.
Before becoming Sales Manager, I managed prospects through the sales funnel and generated approximately MXN $750,000 in average monthly sales. I also bring an engineering-oriented background, with studies in biomedical engineering and software development and experience with Python and C.
