Open to opportunities

Emiliano Neselis

@emilianoneselis

Message

I turn customer evidence into products, experiences and business value across complex financial-services portfolios.

Argentina

Message

What I'm looking for

I'm looking for remote opportunities where I can turn customer evidence into product, experience and business strategy, lead cross-functional change, and build systems that improve outcomes at portfolio scale.

I've led experience and product design across COELSA, Argentina's national clearing house, connecting customer evidence to portfolio decisions, roadmaps and measurable business cases.

As CX/UX Lead, I brought research, service design and support into one function, established a shared design system and research practice, and led demand transformation with operations and technology. The work supported 38 products, improved development efficiency by 30%, consolidated support channels from 16 to 10, and raised ticket satisfaction from 92% to 96%.

My background spans commercial, product and continuous-improvement roles at COELSA and BBVA Argentina, alongside founding a consultancy for small and mid-sized businesses. I'm now building an independent venture and advising organizations on experience-led business strategy.

Experience

Work history, roles, and key accomplishments

Current

Independent venture and consulting

Current

Independent

Sep 2025 - Present (1 year)

Building a venture of my own and advising organizations on experience-led business strategy.

Experience Strategy Product Strategy Consulting

CX/UX Lead

COELSA

Nov 2022 - Sep 2025 (2 years 10 months)

Led the experience and product design function across COELSA's entire portfolio, bringing research, service design and support under one team and one method. Moved the function upstream so customer evidence shaped the portfolio and roadmap before anything was built.

Experience Strategy Product Strategy Customer Research Service Design Design Systems Organizational Transformation

Commercial Executive

COELSA

Sep 2021 - Nov 2022 (1 year 2 months)

Sold and supported COELSA's services to banks and fintechs, providing commercial grounding for experience work. Began drafting customer experience policies that were later owned outright.

Sales Customer Relationship Management B2B Sales