Melis Cakici

Lead customer and channel performance analytics to generate actionable insights and strategic recommendations. Manage KPI tracking, segmentation analyses, and NPS, CSAT, retention, and churn analyses to support customer experience and loyalty strategies.

Owned C-suite analytics for D2C and e-commerce, delivering ROI, retention, and churn insights while reducing reporting by 60%. Led Power BI enablement across Samsung Turkey HQ, achieving 85% adoption among 50+ key users.

Implemented automated BI solutions for GBS DTC units using Tableau, Qlik Sense, Power BI, and MSSQL. Optimized product line analytics, saving 440+ hours annually through collaboration with Germany and US-based global teams.

Designed Qlik Sense dashboards for strategic finance reporting, supporting senior leadership decision-making. Facilitated 10+ data training sessions for directors and analysts, driving analytics adoption and data literacy.

Shaped BI product capabilities aligned with business strategy. Produced roadmap-driven insights to support executive decision-making and enhanced BI and analytics products through cross-functional collaboration.

Delivered 20+ Tableau dashboards and 10+ trainings for Siemens, Pfizer, Vodafone, Sumitomo, Turkcell, Gilead, and ITU. Provided enterprise BI consulting in collaboration with the Tableau Software London team.

Contributed to data validation and operational reporting supporting engineering teams.

Grade: Final Year GPA: 3.08

Graduated with honors from Sakarya University with a Bachelor of Science in Computer Science, achieving a final year GPA of 3.08.