Open to opportunities

Elton Kuah

@eltonkuah

Message

Digital transformation consultant and market research specialist for startups and SMEs.

Malaysia

Message

What I'm looking for

I am looking for roles where I can drive digital adoption and market-entry strategies, deliver training, and influence policy—preferably in mission-driven organisations supporting SMEs and regional digitalisation.

I am a digital transformation consultant and market research specialist with over 15 years' experience helping startups, SMEs and manufacturing firms adopt technology and scale across ASEAN. I combine hands-on consulting, training and ecosystem-building to translate strategy into measurable growth.

As founder and principal consultant at Enrich Social Media, I have led market research and competitive intelligence projects for multinational manufacturing, chemical and medical device clients, and trained over 1,000 SMEs and educators on digital transformation, AI and digital marketing. I served as a certified trainer for ITC's Digital Export Enablement Programme and contributed to national digital talent frameworks and government grant review processes.

I engage the regional tech ecosystem through fellowships, competitions and policy workshops, and contribute thought leadership via peer-reviewed research and industry publications. I seek roles where I can drive digital adoption, design market-entry strategies and develop talent through practical training and policy-informed advisory work.

Experience

Work history, roles, and key accomplishments

Current

Trainer, Tertiary

Current

Self Employed

Nov 2017 - Present (8 years 3 months)

Delivered digital marketing, generative AI and business innovation programmes to corporate and professional learners, integrating AI tools into curricula to upskill workforce participants.

Training Delivery Generative AI Digital Marketing Curriculum Design Instructional Design Corporate Training

Current

Founder & Principal Consultant

Current

Enrich Social Media

Nov 2009 - Present (16 years 3 months)

Founded and led a strategic consultancy delivering digital transformation, digital marketing and market research for startups, SMEs and manufacturing clients; trained 1,000+ SMEs and educators and delivered market-entry projects that identified top VARs and go-to-market opportunities across ASEAN.

Digital Transformation Market Research Digital Marketing Go To Market Strategy Competitive Intelligence Social Media

Certified Trainer (DEEP)

International Trade Centre

Aug 2023 - Nov 2023 (3 months)

Served as certified trainer for the pilot Digital Export Enablement Programme, coaching SMEs on Google Market Finder, Export Potential Map and Global Trade Helpdesk to prioritize export markets and improve digital export readiness.

Training Export Potential Map Global Trade Helpdesk

Senior Marketing & Technical Support

SPRO Solutions Sdn Bhd

Jan 2014 - Dec 2015 (1 year 11 months)

Provided technical-commercial support and strategic client acquisition, increasing offshore container rental revenue by MYR 200,000 through targeted sales and service initiatives.

Technical Support Client Acquisition Sales Strategy Account Management Revenue Growth & Customer Success Reporting

Design Engineer

Swisslog Malaysia

Jan 2008 - Dec 2009 (1 year 11 months)

Contributed to a MYR 5 million warehouse automation project in Hangzhou, providing engineering design and implementation support for automated material handling systems.

Mechanical Design Warehouse Automation Project Implementation Technical Documentation CAD Testing

Design Engineer

ABB Malaysia

Jan 2005 - Dec 2008 (3 years 11 months)

Developed equipment test benches and secured projects for key clients, supporting product validation and deployment across automation systems.

Product Validation Client Engagement Automation Engineering Electrical Engineering Project Delivery Troubleshooting

Education

Degrees, certifications, and relevant coursework

Massachusetts Institute of Technology (MIT) - Horizon Learning Journey

Professional Development Programme, Emerging Technologies

2024 - 2024

Completed the MIT Horizon Learning Journey demonstrating working knowledge across AI, blockchain, cloud computing, cybersecurity and related emerging technologies.