Eloísa Guajardo

Led commercial expansion and client portfolio development across Northern Mexico, representing the brand in strategic negotiations and supporting key accounts. Provided training and technical support to drive customer satisfaction and forecast regional goals.

Led Mexico’s IOS offices commercial and operational strategy, managing a 200+ client portfolio and high-profile events for acquisition, engagement, and retention. Developed sales and operational forecasts and coached a team of 8–10 staff members to improve customer satisfaction.

Developed and executed content strategies for national and international brands, acting as liaison for major accounts to ensure on-time deliverables and campaign success. Collaborated with creative teams to align brand voice and objectives across channels.

Oversaw day-to-day operations and budget control for the Monterrey branch, managing sales processes and preparing monthly financial reports and invoices. Coordinated across departments to improve workflow efficiency.

Provided personalized nutrition consultations and meal planning, and created educational Instagram content for a growing audience. Supervised a team of two junior nutritionists and supported client education.

Led sales operations at the San Pedro branch, consistently surpassing monthly targets. Managed inventory, customer service, and in-store promotions while implementing sales strategies to improve retention and satisfaction.

Nutrition & Lifestyle certificate completed from March 2022 to May 2022.

Diploma in Diabetes Education completed from December 2020 to March 2021.

Bachelor’s degree in Nutrition completed from 2016 to 2020. Certified thesis topic: “Nutritional Approach to ADHD.”