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Ellie Keates

@elliekeates

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Online Business Manager Executive Support Expert Strategic Operator

United Kingdom

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What I'm looking for

Now pivoting into Online Business Management to bring my expertise in executive support, operational systems, and staff coordination to mission-driven entrepreneurs and dynamic remote teams who are ready to grow with intention.

I’m Ellie — the secret growth weapon behind scaling 7- and 8-figure businesses. I combine strategic thinking with emotional intelligence and obsessive attention to detail, all in service of one goal: making it easier for you to lead.

For over 8 years, I’ve worked alongside founders and C-suite execs, removing everything from their plate that distracts from their zone of genius. The result? More time, more energy, more impact, with less stress.

I’ve supported CEOs of FTSE 250 companies who would gladly share endless stories of money saved, fires prevented, and both business and personal needs taken care of — because of the deep trust, respect and results I consistently deliver.

I’m more than just operational support. I specialise in turning vision into action through smart systems, seamless communication, and calm, proactive coordination. Whether it’s managing fast-moving calendars, streamlining processes, or running cross-functional projects, I anticipate needs and create clarity so the business can scale strategically.

Experience

Work history, roles, and key accomplishments

Current

Executive Assistant to CEO

Current

Workspace Group

Sep 2021 - Present (4 years 1 month)

Strategic partner to CEO at FTSE 250 real estate investment trust. Provide full executive support, complex diary and inbox management, and manage Board and Exec-level committee logistics. Led the 2024 CEO retirement and transition. Promoted from Personal Assistant in 2023 and now manage a more junior PA. Coordinate investor relations, governance, and results presentations.

Executive Support Diary Management Investor Relations Governance Stakeholder Management Organizational Skills Travel Management Event Management Inbox Management Staffing HR Operations

Commercial Business Affairs Coordinator

Greenbird Media

Dec 2018 - Sep 2021 (2 years 9 months)

Supported the Commercial Director to monetise brand extensions, drafted and tracked talent, production and distribution agreements. Managed royalties and advances to improve revenue collection. Introduced Trello to streamline internal updates and negotiated third-party collections and publishing deals for producers.

Contract Drafting Royalty Management Commercial Negotiation Trello Social Media Management Slate Management IP Rights Producer Relations Calendar Management Event Planning Organizational Skills

Commercial Assistant / PA to Joint MDs

Greenbird Media

Oct 2017 - Dec 2018 (1 year 2 months)

Provided PA support to Joint MDs and the Commercial Director, coordinating travel, diaries, and board materials; prepared pitch materials for major industry events and minuted producer and distributor slate meetings. Independently planned team events and managed digital asset archives.

Diary Management Travel Coordination Pitch Preparation Meeting Minutes Dropbox Stakeholder Communication Event Coordination

Office Assistant / PA to Joint MDs

Greenbird Media

Sep 2016 - Oct 2017 (1 year 1 month)

Delivered PA support to Joint MDs and office support to Head of Operations. Handled client liaison and reception duties, and managed office operations, expense processing, and team events to maintain smooth operations. Created a welcoming reception environment for clients and partners.

Reception Management Diary Management Expense Processing Client Liaison Office Operations Admin support Events Admin Support

Talent & Team Coordinator

Alta Loma Management (aka Triple A Media)

Mar 2016 - May 2016 (2 months)

Short-term contract supporting agents and digital talent; managed diaries, tracked YouTube analytics for campaigns, coordinated invoicing, and produced daily media updates. Acted as liaison between talent and finance and triaged high-volume inbox enquiries.

Inbox triage Talent Management Diary Management YouTube Analytics Hootsuite Social Media Invoicing Coordination

Broadcasting Intern

Intertalent Rights Group (aka ROAR Global)

Sep 2015 - Jan 2016 (4 months)

Supported talent management operations, compiling a spreadsheet of over 250 PR and booking contacts. Managed agent diaries, press packs, and website updates. Arranged client access to exclusive events, negotiated styling/loan deals, and organised travel and company events.