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@elleniqueshepherd
Dynamic marketing manager with expertise in tourism and hospitality.
I am a dedicated professional with a strong background in tourism, hospitality, and marketing. My experience spans over six years, during which I have honed my skills in customer service, brand development, and digital marketing. I thrive in social settings and excel at building relationships with clients from diverse backgrounds, ensuring exceptional service and satisfaction.
Throughout my career, I have successfully managed marketing strategies for luxury brands and high-end clientele, utilizing my expertise in social media management, website development, and content creation. My educational background, including an Honours Degree in Video and Film Production and a BA Drama Degree, has equipped me with excellent communication and presentation skills, allowing me to effectively engage with audiences and promote brand awareness.
I am passionate about leveraging my skills in a dynamic work environment where I can contribute to brand growth and customer engagement. I am eager to take on new challenges that allow me to utilize my creativity and strategic thinking to drive results.
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Work history, roles, and key accomplishments
Overstrand Hospice
Apr 2023 - Present (2 years 7 months)
Managed staff and volunteers, overseeing training, hiring, and daily operations. Handled inventory, market research, pricing, and promotional materials, while also managing financials and customer relations.
SOULPrivate Collection / INTOSOL
Oct 2018 - Nov 2022 (4 years 1 month)
Led brand development and awareness initiatives, creating marketing strategies and campaigns. Managed online presence across various platforms, including social media and website, and handled content creation and analytics.
KykNet Productions
Apr 2015 - Jun 2015 (2 months)
Organized and transcoded video footage, maintaining electronic archives. Gained practical experience on-set as a production crew member, covering filming, production, editing, and sound.
Sea Star Collection – Sea Star Lodge
Jun 2016 - Present (9 years 5 months)
Managed all aspects of guest relations, including interactions, bookings, and payments. Oversaw staff hiring and management, along with marketing and back-office duties.
Blue Safari Hermanus
Jan 2016 - Present (9 years 10 months)
Provided excellent customer care, interacting and socializing with guests. Managed bookings and reservations, and accompanied guests to various locations.
GetLogged Lifestyle Gym Hermanus
Jan 2015 - Present (10 years 10 months)
Conducted spinning classes for gym members, ensuring a positive and energetic workout environment. Maintained equipment and provided guidance on proper form and technique.
Logic Lifestyle
Jan 2015 - Present (10 years 10 months)
Handled sales and merchandising, ensuring excellent customer service. Performed administrative duties including managing phone lines, customer requests, and boutique maintenance.
Hermanus High School
Jan 2009 - Present (16 years 10 months)
Wrote, edited, and proofread content for newsletters, school activities, and events. Documented students' accomplishments and contributed to school publications.
Degrees, certifications, and relevant coursework
Matric Certificate, General Studies
Completed secondary education with a focus on Mathematics, English, Afrikaans, Accounting, Computer Applications Theory, Life Sciences, Drama, and Life Orientation.
Honours Degree, Video and Film Production
Obtained an Honours Degree in Video and Film Production, gaining a strong digital and technical background. Developed skills in digital video editing, advertising, sound, studio recording, photography, film production, and radio.
BA Drama Degree, Drama
Completed a Bachelor of Arts in Drama, focusing on performance and communication. Developed excellent writing, speaking, and presenting skills in both English and Afrikaans, alongside training in film and theatre acting, radio presenting, voice work, and modelling.
Certificate, Tourism
Acquired a Tour Guide Certificate, specializing in the Western Cape, South Africa. This training enhanced knowledge and experience in tourism and hospitality, including guest relations, customer care, and networking.
Software and tools used professionally
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