G K

Assisted patrons with locating and using library resources, managed digital cataloguing and check-ins/check-outs, and supported community events to maintain an organized, welcoming space.

Managed digital content calendars and weekly campaigns, ran and optimized Facebook Ads, produced video content, and reported campaign performance using Google Analytics to support recruitment marketing.

Supported the marketing team with content creation and engagement strategies, managed Facebook and LinkedIn pages, and monitored social trends to increase visibility.

Planned and scheduled multi-platform content, managed email marketing and performance tracking, and created campaign reports with optimization recommendations using Hootsuite and analytics tools.

Conducted product presentations, managed direct sales and customer communications, coordinated deliveries, and maintained sales and stock records to grow regional sales.

Shaped visual identities, wrote brand copy, and developed digital strategies and assets (graphics and video) to improve brand presence and audience engagement for multiple clients.

Completed a Bachelor of Business Administration in Marketing Management with two distinctions, focusing on marketing strategy and digital marketing.

Completed a Higher Certificate in Marketing Management, achieved with distinction and foundational coursework in marketing principles.