Open to opportunities

Elise Pilgrim

@elisepilgrim

Senior digital media executive driving insight-led, performance-driven campaigns across paid social, display, search, and programmatic.

United Kingdom

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What I'm looking for

I’m actively seeking a remote opportunity with flexibility on location where I can lead end-to-end paid social, display, programmatic, video and search campaigns, deliver insight-led optimisation, and act as a key day-to-day client contact to drive performance and growth.

I’m a Senior Digital Media Executive at McCann Birmingham, leading the planning, execution and optimisation of digital media campaigns across paid social and display channels. I manage end-to-end campaign delivery, from briefing and activation through to analysing performance and reporting outcomes.

My experience is built on hands-on account leadership and client communication. I bring proven ability to manage end-to-end, full-funnel experience campaigns, deliver insight-led optimisation, and align media performance with McCann commercial objectives, including managed budgets of £200K+ across multi-channel campaigns.

I work across platforms including Meta, TikTok, Google Ads, Reddit, LinkedIn and DV360, with capability spanning paid social, programmatic, video and search. I stay ahead of industry trends by producing accurate media schedules, budgets and insight-led client presentations, supported by data analysis using GA4 and platform reporting dashboards.

Before McCann, I was a Media Executive within the client planning team at Havas Media (retail and travel), where I supported campaign lifecycle delivery and performance reporting. Earlier, as an Account Executive at IDHL, I collaborated with developers to oversee website builds, manage CMS enhancements, and produce performance reports—strengthening my attention to detail and execution. I was also awarded a Distinction in the IPA Foundation Certificate, reinforcing my grounding in core advertising principles.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Media Executive

Current

McCann

Feb 2026 - Present (3 months)

Lead planning, execution, and optimisation of paid social and display campaigns, owning end-to-end delivery from briefing through reporting. Manage £200K+ multi-channel budgets and deliver insight-led recommendations while acting as a senior day-to-day client contact.

Paid Social DV360 Stakeholder Management

Media Executive

Havas Media

Jan 2024 - Dec 2025 (1 year 11 months)

Managed the end-to-end lifecycle of cross-channel campaigns for retail and travel clients, from briefing and coordination through post-campaign performance reporting. Built and maintained platform reporting dashboards, analysed performance, and supported client communications and strategic recommendations.

Reports And Dashboards Similarweb Google Trends Competitor Research Client Communication

Account Executive

IDHL

Dec 2021 - Dec 2023 (2 years)

Coordinated website builds and launches by working closely with developers, then managed post-launch website enhancements. Managed multiple small client accounts, produced statements of work and performance reports, and ensured project deadlines and client satisfaction.

Account Management Website Build Coordination Umbraco Kentico Shopify Jira performance reporting

Social Media Content Creation

Susan Fruhman

Aug 2021 - Dec 2022 (1 year 4 months)

Created weekly social media posts for a nutrition brand, producing consistent stories and short-form videos to promote services. Used Canva to produce and deliver content on a regular schedule.

Social Media Content Creation Weekly Post Planning Canva Creating Short Videos Brand Promotion Nutrition Brand Marketing

Education

Degrees, certifications, and relevant coursework

IDHL (Formally NetConstruct)

IPA Foundation Certificate, Digital and Social Media Marketing

2021 - 2023

Grade: Distinction

Studied digital and social media marketing alongside communications, strategy, business ethics, sustainability, and business enterprise. Awarded a Distinction in the IPA Foundation Certificate.

Manchester Metropolitan University

Bachelor of Arts, Business Management

2017 - 2021

Grade: First Class Honors

Completed a BA in Business Management, graduating with First Class Honors. Covered topics including business management and related foundational areas.