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Athini Qwede

@athiniqwede

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Global Media Manager with expertise in digital marketing strategies.

United Kingdom

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What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, with opportunities for professional growth and collaboration within a dynamic team.

I am a dedicated Global Media Manager with extensive experience in leading media strategy and planning for high-profile clients, including Dell Technologies across multiple European markets. My role at EssenceMediacom UK has honed my skills in managing both Consumer and B2B campaigns, where I successfully oversaw a team of four, ensuring alignment with campaign goals and delivering impactful media executions.

Throughout my career, I have demonstrated a strong ability to nurture key media owner relationships and effectively allocate digital marketing budgets in GBP, Euro, and USD. My proficiency in full-funnel tactics, including Connected TV, BVOD, programmatic, and social media, has allowed me to drive performance across various digital channels. I pride myself on my strategic communication skills, ensuring that all stakeholders are aligned on campaign objectives and outcomes.

With a solid foundation in media planning and account management, I have consistently delivered high levels of client satisfaction, contributing to agency revenue growth and expansion into new markets. I am passionate about leveraging data analysis to optimize campaign performance and develop tailored strategies that resonate with diverse audiences.

Experience

Work history, roles, and key accomplishments

Current

Global Media Manager

Current

EssenceMediacom UK

Nov 2022 - Aug 2024 (1 year 9 months)

Led media strategy and planning for Dell Technologies across multiple European markets, managing both Consumer and B2B campaigns. Oversaw a team of 4, managed budgets in multiple currencies, and maintained key media relationships to drive impactful executions.

Media Strategy Digital Marketing Campaign Management Team Leadership Budget Management Client Communication Programmatic Advertising Social Media Reporting

Account Manager

Mediacom South Africa

Feb 2020 - Nov 2022 (2 years 9 months)

Managed media strategy for European clients while based in South Africa, ensuring alignment with regional goals. Built strong client relationships and oversaw campaigns across multiple African markets, contributing to agency revenue growth.

Client Management Media Strategy Communication Market Analysis Relationship Building Campaigns Team Collaboration Reporting

Media Strategist

eTV / eMedia Sales

Jul 2019 - Feb 2020 (7 months)

Transitioned to the media owner side, collaborating on the launch of new television shows and developing marketing strategies. Analyzed viewer patterns to improve content performance and supported the sales team with audience targeting.

Media Strategy Data Analysis Marketing Strategies Creative Direction Project Management Performance Team Collaboration Content Strategy

Media Activations Planner

Mindshare South Africa

Jul 2015 - Jul 2019 (4 years)

Led planning for Unilever's Personal and Homecare category, ensuring efficient execution of strategies. Managed budget phasing and collaborated with teams to optimize campaign performance across channels.

Media Planning Budget Management Campaign Execution Competitor Analysis Client Communication Performance Optimization Team Leadership Reporting

Media Planner

Mediology

Nov 2013 - Jul 2015 (1 year 8 months)

Started as an intern specializing in media planning and buying. Promoted to Media Planner, responsible for creating media plans and coordinating with creative teams for campaign execution.

Media Planning Media Buying Coordination Campaign Management Client Communication Reporting Team Collaboration Strategic Development Performance Analysis

Education

Degrees, certifications, and relevant coursework

Red & Yellow School of Business

Certificate, Digital Marketing

2021 - 2021

Completed a certification in Digital Marketing for Client Service, focusing on strategies and tools for effective client engagement and marketing execution.