Open to opportunities

Elin Smith

@elinsmith

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Program and product manager driving cross-functional initiatives to deliver measurable business results.

United States

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What I'm looking for

I seek roles where I can lead cross-functional product or program initiatives, use data and automation to improve execution, and drive measurable growth.

I am a program and project manager who leads cross-functional initiatives across product development, operations, marketing, and sales to deliver measurable results.

I've owned end-to-end product development programs, launching roughly 12 products annually and scaling a full product category through market-driven innovation and sales enablement.

I design and maintain tracking frameworks and automation—advanced Excel dashboards and Monday.com workflows—to improve visibility, ownership, and execution across stakeholders.

I deliver sustained business value by translating business objectives into structured execution, optimizing campaigns through data analysis, and ensuring timely delivery of projects and installations.

Experience

Work history, roles, and key accomplishments

Current

Project Coordinator

Current

C.A. Curtze Co.

Aug 2025 - Present (7 months)

Coordinate cross-functional projects to ensure timely delivery of equipment and installations while designing and maintaining Excel dashboards and Monday.com automations to improve project visibility and task ownership.

Project Coordination Excel Dashboard Monday.Com Workflow Design Documentation

Market Development Manager

Whirley-DrinkWorks!

Jun 2024 - Aug 2025 (1 year 2 months)

Led cross-functional marketing initiatives across sports and convenience channels, directed social media strategy that doubled engagement within two months, and optimized campaigns through data analysis and marketing automation.

Market Development Social Media Strategy Marketing Automation Campaign Analysis Brand Management Cross Functional Collaboration

Program Manager

Whirley-DrinkWorks!

Sep 2019 - Jun 2024 (4 years 9 months)

Owned end-to-end product development for a core business line, launching ~12 products annually and implementing tracking frameworks and sales enablement that improved adoption and product relevance.

Program Management Product Development Roadmapping Product Launch Sales Enablement

Education

Degrees, certifications, and relevant coursework

Rochester Institute of Technology

Bachelor of Fine Arts, Visual Media (Graphic Design & Photography)

2015 - 2019

Completed a Bachelor of Fine Arts in Visual Media with minors in Business Management and Political Science, focusing on graphic design and photography.