Elen Bekzadyan

Managed brand and trade activities in Armenia, executing BTL campaigns and POP programs while supervising agencies and tracking trade budget via SAP to optimize market growth. Built and led trade development initiatives and maintained stakeholder and documentation processes across operations.

Administered HR and office functions including contract preparation, payroll coordination, recruitment support, EHS custodianship, travel arrangements and records management to ensure compliance with RA Labour Code. Managed procurement, utilities and vendor bidding processes to optimize office operations.

Managed marketing contract database, processed market data and maintained trade marketing dashboards and weekly reports while overseeing merchandising material distribution and data processing for field routes. Ensured accurate records and consumer contact data for marketing operations.

Executed POS and POP placements, maintained coverage and frequency plans across central Yerevan, supervised distribution representatives and supported trade promotional events to ensure product visibility and FIFO compliance in outlets.

Translated operatic texts from Italian to Russian to support performances and productions, ensuring accuracy and cultural fidelity in lyrical and dramatic content.

Completed a Bachelor of Arts program specializing in translation of Italian, English and Russian languages.

Completed general secondary musical education with focus on piano and oboe.