I’m looking for a product role in a technology-driven company, working on complex B2B products with clear operational impact. I’m especially interested in roles where I can combine customer insight, technical feasibility and business value, collaborating closely with engineering and cross-functional teams from discovery through market adoption.
Elena Nogales
@elenanogales
Technical Product Manager in robotics, automation and computer vision, turning customer needs into scalable products across international markets.
What I'm looking for
I work at the intersection of technology, operations and business, shaping complex B2B solutions from real-world use cases. My experience spans product definition, roadmap prioritization, go-to-market and cross-functional execution across logistics, robotics, computer vision and connected technologies.
I have worked closely with engineering teams, customers, partners and commercial stakeholders to validate use cases, translate market insight into product decisions and bring complex solutions to market. My technical background in APIs, SDKs and systems integration helps me bridge the gap between user needs, technical feasibility and business value.
I am particularly effective in environments where products are technically complex, adoption depends on measurable operational impact and success requires alignment across multiple stakeholders and international markets.
Experience
Work history, roles, and key accomplishments
PM: Automation & Computer Vision
Zetes
Jun 2025 - Jun 2026 (1 year)
Owned the product direction for logistics automation and computer vision solutions, combining AMRs, voice and execution-layer integration. Defined roadmap priorities and functional requirements, validated high-value operational use cases, and aligned R&D, marketing, sales and partners to turn market needs into scalable product decisions and go-to-market execution.
EMEA Sales Director
Cerleway
Sep 2023 - Jun 2025 (1 year 9 months)
Led EMEA market development for Celerway’s multi-WAN and edge platform, designed for resilient connectivity in mobile and mission-critical operations. Worked with customers, operators and partners to identify use cases, shape positioning and product requirements, and feed market insight into product improvements across the region.
Managed executive relationships with Zebra’s largest global partners, covering accounts generating over $100M in annual revenue. Brought strategic partner and market feedback into solution positioning, commercial priorities and identification of new product opportunities, bridging global ecosystem needs with internal decision-making.
EMEA Managing Director
Fetch Robotics
Jan 2021 - Feb 2022 (1 year 1 month)
Led EMEA market development for autonomous mobile robots in logistics and manufacturing. Evaluated and prioritized use cases based on business value, technical feasibility and scalability, and worked with customers and partners to accelerate adoption across Europe while feeding regional needs into product and market strategy.
International Business Manager
Fetch Robotics
May 2018 - Jan 2021 (2 years 8 months)
Developed the European market and supported international expansion outside the U.S. for autonomous mobile robots, identifying automation needs and defining high-value warehouse and industrial use cases. Translated operational challenges into viable AMR applications and built customer and partner opportunities across diverse logistics and manufacturing environments.
Product Consultant
Qvadis Innova
Aug 2018 - Apr 2019 (8 months)
Supported the launch of a smart video intercom, access control and home automation solution from early product definition through market positioning. Conducted competitive and customer research to identify differentiation opportunities, translating market insights into product requirements and prioritization decisions.
Supported the deployment and integration of thermal imaging solutions across EMEA, while providing worldwide technical support for security, maritime, public-sector and industrial applications. Led demos, training and troubleshooting, and translated field feedback into actionable input for R&D, Product and QA.
Validated FLIR’s SDK for thermal camera integration, testing new R&D features, reviewing API parameters and technical documentation, and troubleshooting integration issues. Worked across C++, C#, .NET, Linux and Windows to improve SDK quality and developer usability.
Education
Degrees, certifications, and relevant coursework
Universidad Politécnica de Madrid
Master's Degree, Electronic Systems Design
2007 - 2011
Completed all coursework for the Master’s in Electronic Systems Design. The program later shifted toward a PhD-oriented research track, which was not aligned with my professional goals, so I did not complete the final project. The coursework strengthened my understanding of product architecture, system integration and the full product lifecycle.
Saint Louis University
Bachelor of Science, Electrical Engineering
2003 - 2007
Earned a merit-based scholarship throughout my studies and served as a Mathematics Tutor from my second year. Completed my Electrical Engineering degree across the Madrid and St. Louis campuses, combining a strong analytical and technical foundation with an international academic experience.
EAE Business School
Executive MBA, Business Administration and Management
2025 -
Executive MBA focused on business strategy, leadership and management, complementing a technical background with broader commercial and organizational perspective.
Saint Louis University
Minor of Science, Engineering Mathematics
2003 - 2007
Earned a merit-based scholarship throughout my studies and served as a Mathematics Tutor from my second year. Completed my Electrical Engineering degree across the Madrid and St. Louis campuses, combining a strong analytical and technical foundation with an international academic experience.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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