David Anthony Simpson

I’m a Product Manager specialising in workflow optimisation, AI-enabled tooling, and data-driven iteration. I turn complex system behaviour into clear, actionable solutions that reduce friction and accelerate value delivery across global SaaS environments.

At Amazon (2022–Present), I led end-to-end delivery of workflow and integration initiatives across EU, MENA, and APAC, improving time-to-value and driving adoption of internal systems. I analysed API/EDI system behaviour, identified automation bottlenecks, and partnered with engineering to reduce defects and manual intervention.

I also improved internal LLM performance by spotting hallucination patterns, analysing model outputs, and collaborating with engineering to increase accuracy and reliability. Using operational dashboards and defect analytics, I diagnosed root causes and guided iterative enhancements to vendor workflows and internal tooling, while creating documentation, SOPs, and training content for global teams.

Previously at ChannelAdvisor (2020–2022), I delivered structured onboarding and workflow implementation programs for SaaS marketplace tools, translating technical concepts into clear, user-friendly explanations. I surfaced customer pain points through behaviour analysis, recommending changes that improved the product experience and reduced support load.