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@davidemorgia
Advertising specialist skilled in programmatic campaign management.
As an Advertising Specialist with a Master Degree in Business Economics, I currently work at Teads S.r.l as an Account Manager, where I manage direct sold and programmatic campaigns. My role involves supporting clients in adopting the Teads Ad Manager platform and maintaining strong relationships with agencies and advertisers. I oversee the entire programmatic campaign process, ensuring effective client management and optimization based on objectives and KPIs.
Previously, I was part of Witailer S.r.l, where I helped companies grow their businesses on Amazon Marketplace by creating and optimizing Sponsored Ads. My experience also includes an internship at GroupM S.r.l, where I supported Senior Programmatic Specialists in executing media strategies and optimizing campaign results. I am passionate about driving client success through data-driven insights and effective campaign management.
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Work history, roles, and key accomplishments
Teads S.r.l
Jan 2023 - Present (2 years 10 months)
As an Account Manager at Teads, I manage direct sold and programmatic campaigns, support clients in using the Teads Ad Manager platform, and maintain relationships with agencies and advertisers. I oversee campaign processes, optimize based on KPIs, and provide insights through reporting.
Witailer S.r.l
Jan 2019 - Jan 2020 (1 year)
At Witailer, I assist companies in growing their Amazon Marketplace presence by creating and optimizing Sponsored Search Ads. My focus is on achieving high ROAS and advising clients on media strategies.
GroupM S.r.l
Jan 2018 - Jan 2019 (1 year)
As a Programmatic Trader Intern, I supported Senior Specialists in executing Display, Video, and YouTube campaigns. I collaborated with stakeholders to enhance media strategies and improve campaign performance.
Degrees, certifications, and relevant coursework
Master Degree, Business Economics
2019 - 2021
I am part of the Account Management team, responsible for managing Teads' direct sold and programmatic campaigns. My role involves supporting clients in adopting the self-service Teads Ad Manager platform and maintaining daily relationships with agencies, trading desks, DSPs, and advertisers.
Bachelor of Business, Business Economics
2015 - 2018
I oversee the entire programmatic campaign process, ensuring effective client management and optimizing campaigns based on their objectives and KPIs. I create Deal IDs, monitor performance, troubleshoot issues, and provide actionable insights through regular reporting.
Software and tools used professionally
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