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Elena MashitskayaEM
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Elena Mashitskaya

@elenamashitskaya

Product leader at QIC building Life & Medical digital products across Qatar and the UAE, including QIC’s first fully online insurance product.

Armenia
Message

At QIC, I shipped the company’s first product sold fully online, from landing page to payment to an active policy, with identity checked through Qatar ID. I now own the Life & Medical digital stream at group level across Qatar and the UAE.

I brought corporate medical policies and retail customers into one app for policies, claims, documents and support. I also integrated a health data partner for wearable sync, a health dashboard and telemedicine, and launched a retirement and education savings funnel that returns about twice its full marketing spend.

At Renaissance Insurance, I ran product for the B2B unit and launched four products from zero, including an HR portal, a health app, an operator desk and the back office behind them. I line-managed seven product managers, and moving routine requests into app self-service cut about 20% of manual operator work.

I test demand with real traffic before building, and at QIC I built the stream’s analytics dashboard with AI coding agents, using daily data from BigQuery, Jira, targets and the media plan. My work has focused on regulated insurance markets, especially health and life, where the payer and the person using the cover are often different.

Experience

Work history, roles, and key accomplishments

Qatar Insurance Company logoQC
Current

Stream Owner, Life & Medical Digital

Qatar Insurance Company

Aug 2024 - Present (2 years 2 months)

Owns the Life & Medical digital stream at group level, shipping the first fully online product and integrating corporate and retail customers into one app. Manages two development teams and drives strategy, roadmap, and investment priorities.

Education

Degrees, certifications, and relevant coursework

NA

Nebius Academy

Certificate, AI for Managers

Completed the AI for Managers program at Nebius Academy in 2025.

AD

Advanced Jobs To Be Done

Certificate, Product Management

Completed the Advanced Jobs To Be Done course in 2024.

PH

Product Heroes

Certificate, Product Management

Completed the Product Decisions on Metrics course at Product Heroes in 2024.

GO

GoPractice

Certificate, Product Management

Completed the Data-Driven Product Management course at GoPractice in 2024.

YP

Yandex Practicum

Certificate, Leadership

Completed the Team Leadership course at Yandex Practicum in 2023.

RE

Russian State University of Trade and Economics

Bachelor's degree, Finance and Banking

Studied Finance and Banking at the Russian State University of Trade and Economics, graduating in 2009.

Tech stack

Software and tools used professionally

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