Elena Lavrushina
@elenalavrushina
I’m a senior business development leader driving multi-market growth through transformation and partner ecosystems.
ThailandWhat I'm looking for
I’m a senior commercial/business development leader with 10+ years of experience driving multi-market growth, organizational transformation, and partner ecosystem development. I combine commercial execution with capability building so teams and partners can accelerate performance, product adoption, and market expansion.
In my current role as Regional Manager Thailand and Indonesia, I own full commercial performance and lead a multi-layer team to deliver against revenue, margin, and growth KPIs. I executed a full team restructuring within the first 4 months, stabilized commercial delivery amid market volatility, and strengthened the talent pipeline through mentoring that led to a promotion.
Previously, as Head of Campus and Partner Educational Initiatives at HBX Group, I designed and launched the “Campus” strategic capability platform to increase partner engagement and commercial growth. I secured Executive Committee approval, led cross-functional pilot execution, developed scalable engagement formats, and launched the first HBX Group-branded classroom at Felipe Moreno Tourism School in Mallorca.
Earlier, I built and scaled global learning and development programs that directly supported transformation and business outcomes. I co-designed and deployed a 9-month Leadership Program for 450 people leaders, created coaching and wellbeing initiatives, and trained 900+ employees through blended learning (digital + instructor-led) while operating comfortably in highly matrixed international environments.
Experience
Work history, roles, and key accomplishments
Own full commercial performance across Thailand and Indonesia, delivering revenue, margin, and growth KPIs. Restructured the team within 4 months, stabilized delivery amid market volatility, and supported talent progression leading to a promotion into a team leader role.
Designed and launched the Campus capability platform to drive partner engagement, product adoption, and commercial growth. Led cross-functional pilots, built a post-pilot roadmap, created scalable partner engagement formats, and launched the first HBX Group–branded classroom in Mallorca.
Partnered with HR and business leaders to design and deliver capability-building initiatives aligned to strategic transformation and growth priorities. Co-designed a 9-month leadership program for 450 globally distributed people leaders and built coaching, culture, and wellbeing initiatives tied to measurable outcomes.
Defined L&D strategy and built the sourcing academy, combining e-learning and instructor-led training for global commercial teams. Developed a global capability framework and trained and upskilled 900 employees in 12 months using a blended learning architecture.
Trained and coached global commercial teams to support workflow adoption and organizational transformation. Designed scalable onboarding programs, including an 8-week self-paced e-learning rollout, improving time-to-productivity and supporting post-merger integration.
Led commercial operations across Russia and CIS, delivering sustained double-digit growth. Managed a distributed team, coordinated joint-venture integration, expanded portfolio coverage 6x, improved inventory availability from 60% to 90%, and negotiated hotel partner relationships.
Education
Degrees, certifications, and relevant coursework
ESIC Business & Marketing School
Executive MBA, Business Administration
Completed an Executive MBA at ESIC Business & Marketing School in Barcelona, Spain.
USC Upstate
Bachelor of Arts, Communications/Journalism
Earned a BA in Communications/Journalism from USC Upstate in Spartanburg, South Carolina, USA.
Oryol State University
Bachelor of Arts, Linguistics/Education
Earned a BA in Linguistics/Education from Oryol State University in Russia.
Availability
Location
ThailandAuthorized to work in
Job categories
Skills
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