Open to opportunities

Elena Lavrushina

@elenalavrushina

Message

I’m a senior business development leader driving multi-market growth through transformation and partner ecosystems.

Thailand

Message

What I'm looking for

I’m looking for a senior role where I can drive strategic growth, stabilize and scale commercial execution, and build partner ecosystems—partnered with strong stakeholders—inside a fast-paced, highly matrixed global environment.

I’m a senior commercial/business development leader with 10+ years of experience driving multi-market growth, organizational transformation, and partner ecosystem development. I combine commercial execution with capability building so teams and partners can accelerate performance, product adoption, and market expansion.

In my current role as Regional Manager Thailand and Indonesia, I own full commercial performance and lead a multi-layer team to deliver against revenue, margin, and growth KPIs. I executed a full team restructuring within the first 4 months, stabilized commercial delivery amid market volatility, and strengthened the talent pipeline through mentoring that led to a promotion.

Previously, as Head of Campus and Partner Educational Initiatives at HBX Group, I designed and launched the “Campus” strategic capability platform to increase partner engagement and commercial growth. I secured Executive Committee approval, led cross-functional pilot execution, developed scalable engagement formats, and launched the first HBX Group-branded classroom at Felipe Moreno Tourism School in Mallorca.

Earlier, I built and scaled global learning and development programs that directly supported transformation and business outcomes. I co-designed and deployed a 9-month Leadership Program for 450 people leaders, created coaching and wellbeing initiatives, and trained 900+ employees through blended learning (digital + instructor-led) while operating comfortably in highly matrixed international environments.

Experience

Work history, roles, and key accomplishments

Current

Regional Manager (Thailand)

Current

HBX Group

Dec 2024 - Present (1 year 6 months)

Own full commercial performance across Thailand and Indonesia, delivering revenue, margin, and growth KPIs. Restructured the team within 4 months, stabilized delivery amid market volatility, and supported talent progression leading to a promotion into a team leader role.

Revenue Management Talent pipeline development Mentoring Change Management Market Stabilization

Head of Campus & Partner Initiatives

HBX Group

Feb 2023 - Nov 2024 (1 year 9 months)

Designed and launched the Campus capability platform to drive partner engagement, product adoption, and commercial growth. Led cross-functional pilots, built a post-pilot roadmap, created scalable partner engagement formats, and launched the first HBX Group–branded classroom in Mallorca.

Partner Development Product Adoption Capability Platforms Cross Functional Program Management Roadmapping Learning Design Webinars Stakeholder Management

Global Learning & Development Partner

HBX Group

Dec 2020 - Jan 2023 (2 years 1 month)

Partnered with HR and business leaders to design and deliver capability-building initiatives aligned to strategic transformation and growth priorities. Co-designed a 9-month leadership program for 450 globally distributed people leaders and built coaching, culture, and wellbeing initiatives tied to measurable outcomes.

Learning Development Leadership Development Organizational Transformation Program Evaluation ROI Measurement Change Enablement

Head of Sourcing Academy

HBX Group

Nov 2019 - Nov 2020 (1 year)

Defined L&D strategy and built the sourcing academy, combining e-learning and instructor-led training for global commercial teams. Developed a global capability framework and trained and upskilled 900 employees in 12 months using a blended learning architecture.

E Learning Development Instructor Led Training Blended Learning

Internal Trainer and Coach

HBX Group

Mar 2017 - Oct 2019 (2 years 7 months)

Trained and coached global commercial teams to support workflow adoption and organizational transformation. Designed scalable onboarding programs, including an 8-week self-paced e-learning rollout, improving time-to-productivity and supporting post-merger integration.

Training Delivery Coaching Onboarding E Learning Time To Productivity Improvement Post Merger Integration Regional Capability Building Change Enablement

Regional Manager (Russia & CIS)

HBX Group

Apr 2012 - Mar 2017 (4 years 11 months)

Led commercial operations across Russia and CIS, delivering sustained double-digit growth. Managed a distributed team, coordinated joint-venture integration, expanded portfolio coverage 6x, improved inventory availability from 60% to 90%, and negotiated hotel partner relationships.

Revenue Growth Double Digit Growth Inventory Optimization Negotiation Team Leadership Market Penetration