At NATIQUE OSBORNE, I lead marketing, commercial, and growth strategy for a portfolio of premium brands. I introduced Cinco Jotas to the Brazilian market, shaping its go-to-market strategy, positioning, distribution, and commercial activations; the launch exceeded its sales target by 50%.
At Heineken Brasil, I led product innovation, brand management, and go-to-market projects from consumer insights through national launch. One career highlight was leading the national launch of Heineken 600 ml, which accounted for approximately 40% of growth in consumption of that package.
Across food, premium beverages, and consumer goods, I’ve worked on brand building, category development, portfolio management, and the integration of marketing, trade marketing, and commercial teams. At Nestlé Brasil, I contributed to eliminating all shelf-life losses and to market-share growth in the Northeast region.
