EIRINI MAVREA

As a CRM Marketing Specialist with over four years of experience, I am dedicated to delivering personalized, data-informed marketing campaigns that resonate with customers. My journey began at Skroutz, where I honed my skills in lifecycle marketing, marketing automation, and VIP user segmentation. I take pride in my ability to design and execute multi-channel CRM campaigns using tools like MoEngage, ensuring that each interaction is meaningful and drives customer loyalty.

Throughout my career, I have collaborated closely with cross-functional teams to align CRM strategies with product growth objectives. My analytical skills, utilizing platforms such as Metabase and Tableau, allow me to assess campaign performance and optimize for better results. I am passionate about turning insights into actionable strategies that enhance customer journeys and contribute to overall business growth.