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Areti Siskou

@aretisiskou

Marketing Communication Specialist at SCHNEIDER ELECTRIC who supported product launches and exceeded lead targets by 110%.

Greece

Message

At SCHNEIDER ELECTRIC, I planned regional B2B campaigns and supported Secure Power product launches across Southeast Europe and Israel. Customer journeys using HubSpot and Marketo supported campaigns that exceeded lead generation targets by 110%.

At GOODYEAR HELLAS, I owned the annual marketing plan for Greece and coordinated the local launch of KMAX GEN-3. I also led the Greek execution of a fleet validation programme supporting EQMAX and KMAX GEN-3 launches, with a regional tracking dashboard adopted across participating countries.

Experience

Work history, roles, and key accomplishments

Insurance Agent

Allianz SE

Nov 2025 - Aug 2026 (9 months)

Managed a personal insurance portfolio and advised clients on tailored insurance solutions. Developed long-term client relationships through consultative selling and after-sales support.

Insurance Customer Relationship Management Consultative Selling Portfolio Management

Marketing Specialist Commercial Greece

Goodyear Hellas

Sep 2024 - Sep 2025 (1 year)

Owned and executed the annual marketing plan for the Greek market, translating commercial priorities into integrated marketing campaigns and customer initiatives. Managed the annual marketing budget and monitored campaign performance to optimise future commercial activities.

Marketing Strategy Budget Management Campaign Management Go To Market Product Launch Sales Enablement Stakeholder Management Project Coordination

Marketing Communication Specialist

Schneider Electric

Jul 2021 - Jul 2024 (3 years)

Planned and executed regional B2B marketing campaigns across Southeast Europe and Israel, partnering with Sales and cross-functional teams to support customer engagement and lead generation. Designed targeted customer journeys using HubSpot and Marketo, supporting webinars, lead nurturing and marketing campaigns that exceeded lead generation targets by 110%.