Open to opportunities

lav chris

@lavchris

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Salesforce Marketing Cloud consultant specializing in omnichannel CRM and automation to drive engagement and loyalty.

Greece

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What I'm looking for

I’m looking for a role where I can be a trusted advisor—own Salesforce Marketing Cloud customer journeys, lead UAT and optimization, and collaborate with stakeholders to deliver measurable engagement, loyalty, and performance improvements.

I’m a Customer relationship management specialist with experience building long-lasting customer relationships and implementing marketing campaigns using Salesforce Marketing Cloud. I work with clients across Retail, FMCG, and Insurance, turning customer journeys into measurable engagement and stronger brand loyalty.

At EPAM Systems (August 2022 – Present), I act as a trusted advisor to stakeholders, providing strategic guidance on leveraging Salesforce Marketing Cloud capabilities. I orchestrate end-to-end customer journey delivery—journey blueprint design, email development, audience segmentation, activation, and ongoing performance monitoring and optimization—while leading UAT sessions to ensure successful deployments.

Previously, as a Pardot & Salesforce Marketing Cloud Package Consultant at IBM Greece, I built omnichannel marketing campaigns and automation (B2B & B2C), executed segmentation, created performance reports, and facilitated client workshops and training. Before that, at Ogilvy and e-satisfaction.com, I managed CRM/email marketing accounts, supported onboarding and renewals, and used tools like Salesforce Marketing Cloud, Google Data Studio, Intercom, Zendesk, and Jira to improve customer experience and KPI outcomes.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Marketing Cloud Engineer

Current

EPAM Systems

Aug 2022 - Present (3 years 10 months)

Advised local stakeholders on leveraging Salesforce Marketing Cloud to meet business objectives and enhance customer engagement. Led end-to-end customer journey delivery and coordinated deployments through UAT, including journey blueprint design, email development, segmentation, activation, and performance monitoring.

Salesforce Marketing Cloud Customer Journey Orchestration Email Development Customer Segmentation UAT Deployment Performance Monitoring Marketing Automation

Marketing Cloud & Pardot Consultant

IBM Greece

May 2021 - Jul 2022 (1 year 2 months)

Built omnichannel B2B and B2C marketing campaigns and automations in Salesforce Marketing Cloud. Executed customer segmentation, created performance reports, facilitated client workshops, and supported Pardot and Marketing Cloud implementations.

Salesforce Marketing Cloud Pardot Marketing Automation Customer Segmentation Reporting Workshop Facilitation Client Training Campaign Optimization

CRM & Email Marketing Specialist

Ogilvy

Jan 2021 - Apr 2022 (1 year 3 months)

Managed CRM/email marketing accounts to build strong customer relationships by promoting company value and improving campaign performance. Implemented campaigns using Salesforce Marketing Cloud, collaborated with design and copywriters, and created Google Data Studio reports to track KPI progress.

Salesforce Marketing Cloud CRM Campaign Management Client Advisory KPIs Google Data Studio

Customer Success Associate

E-Satisfaction

Aug 2018 - Dec 2020 (2 years 4 months)

Supported customer onboarding with demos and email communication, building relationships through email campaigns, 1:1 sessions, and meetings. Handled customer and lead requests via Intercom and provided technical support with Zendesk and Jira, including onboarding in-app messages and renewal processing.

Customer Onboarding Email Campaigns Intercom Zendesk Jira Technical Support & Customer Success Renewal Management