At Estée Lauder Companies, I develop full-funnel digital paid media strategies and optimize budget allocation across channels. My loyalty program strategies achieved a 50% retention rate for skincare brands.
I lead CRM campaign strategies driven by data analytics, contributing 30% of total sales online and offline, and reaching 40% during key shopping periods. For major campaigns such as Singles Day, I managed a digital team of three and achieved up to ROAS 32.
Previously, I designed and managed loyalty strategies for 11 programs across Greece, Romania, and Bulgaria. I analyzed consumer data from e-commerce, Google Analytics, and offline databases to generate insights and evaluate campaign performance.
My earlier work at Estée Lauder Companies included CRM reporting and campaign execution, as well as e-commerce assignments for MAC Cosmetics Romania, Smashbox Greece, and Estée Lauder Greece. I also worked in regional marketing internships at Mattel and Alpha Bank, and in sales at Kerino Stock.
